Digital Strategy Stories - IT Brief Australia

Australian Stories

Digital Strategy stories

Your website is being read by AI - and you're probably invisible to it

Australian businesses risk fading from AI-driven search unless they add structured data, clearer content and citations that systems can actually read.

By Lovan • 7 min read • 5 days ago

Data Protection

ACAM launches AI programme for not-for-profit sector

Australian Centre for AI in Marketing launches AI course for charities with IBM backing as not-for-profits seek practical, ethical ways to use the technology.

By Mark Tarre • 4 min read • 6 days ago

Global Stories

Digital Strategy stories

Data Analytics

Consumer use of generative AI rises to 73%, survey finds

Consumer use of generative AI has climbed to 73%, but a Prophet survey finds growing worries over accuracy, skills and human connection.

By Joseph Gabriel Lagonsin • 4 min read • Yesterday

Digital Transformation

Adobe completes Semrush deal to boost AI search tools

Adobe completes Semrush acquisition to widen its customer experience suite with SEO and AI visibility tools for brands.

By Sean Mitchell • 5 min read • 4 days ago

DevOps

Most firms using AI see little business value, survey

Most organisations using AI are seeing productivity gains, but a survey found few are translating the technology into revenue or measurable ROI.

By Sean Mitchell • 4 min read • Last week

Data Analytics

HCLTech signs DP World Tour digital experience deal

HCLTech to overhaul DP World Tour's web and app experience in multi-year deal that also makes it an Official Marketing Partner across Europe.

By Sean Mitchell • 4 min read • Last week

Data Protection

eCommerce AI spending rises as leaders fear readiness gap

eCommerce firms boost AI budgets as 73% of leaders say they are not ready, with UK and US groups citing culture, rules and old systems.

By Shannon Williams • 4 min read • Last week

Software-as-a-Service

YFM backs Swanky with GBP £7.6 million growth deal

YFM Equity Partners invests GBP £7.6 million in Exeter-based Shopify agency Swanky, funding hiring, service expansion and selective acquisitions.

By Karen Joy Bacudo • 3 min read • Last week

Data Analytics

Quantium launches Gemini Enterprise practice with Google

Quantium joins Google Cloud's Gemini Enterprise push with a new AI practice aimed at moving enterprise agents from pilots into production.

By Sean Mitchell • 4 min read • Last month

Software-as-a-Service

Vanyar launches to help firms deploy Palantir faster

Vanyar opens in Asia-Pacific and the Middle East with a specialist Palantir practice aimed at getting enterprise clients into production in weeks.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Digital Transformation

Code and Theory appoints JJ Schmuckler as President

Code and Theory names former WPP and Real Chemistry executive JJ Schmuckler as president to bolster senior client ties and integrated growth.

By Sofiah Nichole Salivio • 3 min read • Last month

Software-as-a-Service

Clarks launches curated marketplace with Marketplacer

Clarks broadens its online range with a curated third-party marketplace powered by Marketplacer, keeping tight control over sellers and customer experience.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Stories from Other Regions

Digital Strategy stories

Data Analytics

Alkami report shows digital banking gaps at US banks

Alkami and Cornerstone Advisors find US banks are winning on digital adoption but still losing customers to clunky onboarding and weak business tools.

By Karen Joy Bacudo • 4 min read • Yesterday