Technology news for Australia's largest enterprises
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New APAC managing director for Emarsys
"Asia Pacific is one of the fastest-growing markets for Emarsys and Adam brings the industry knowledge and depth of retail understanding to steward the business in this exciting phase of growth."
Adobe's purchase of Marketo becomes talking point for marketing cloud integration
Adobe is handing over US$4.75 billion (NZ$7.1 billion) to acquire B2B marketing cloud firm Marketo
Forrester Wave report champions Emarsys as strong performer in B2C marketing
The 'Forrester Wave Cross-Channel Campaign Management, Q2 2016 Report' has highlighted some of the best-performing B2C cloud marketing providers.