Emarsys stories
SAP rebrands Emarsys as Engagement Cloud for AI CX
Sat, 21st Feb 2026
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saas
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digital transformation
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cx
SAP renames Emarsys as Engagement Cloud, adding an enterprise edition to unify governed, AI-driven customer interactions across systems.
SAP Emarsys launches AI-driven tools in latest update
Fri, 14th Jun 2024
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cx
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martech
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cdp
SAP Emarsys unveils its latest update, integrating AI-driven tools like AI Subject Line Generator and AI Product Finder to bolster marketing campaigns.
Austin Group bolsters partnership with SAP Emarsys
Mon, 25th Mar 2024
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cx
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martech
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cdp
The Austin Group amplifies commitment to improved customer experience via an extended partnership with SAP Emarsys, yielding significant growth in Gazman's email revenue.
New APAC managing director for Emarsys
Fri, 6th Dec 2019
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data analytics
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martech
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cdp
Adam Ioakim appointed as Emarsys' new managing director Asia Pacific, responsible for business growth across the region.
Adobe's purchase of Marketo becomes talking point for marketing cloud integration
Fri, 21st Sep 2018
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data analytics
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martech
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commerce systems
Adobe's US$4.75bn acquisition of Marketo aims to bolster Adobe Experience Cloud, integrating B2B marketing capabilities for enhanced customer engagement.
Forrester Wave report champions Emarsys as strong performer in B2C marketing
Thu, 2nd Jun 2016
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data analytics
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martech
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cdp
The 'Forrester Wave Cross-Channel Campaign Management, Q2 2016 Report' has highlighted some of the best-performing B2C cloud marketing providers.