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FIFA World Cup Stories

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FIFA World Cup stories

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FIFA World Cup stories

Australians turn to ChatGPT ahead of Socceroos clash
Generative AI

Australians turn to ChatGPT ahead of Socceroos clash

Searches for live streams, player stats and matchups have surged as fans seek quick World Cup updates before the Socceroos face the United States.

By Mark Tarre • 3 min read • Last week
Netskrt to support FIFA World Cup streaming delivery
Digital Transformation

Netskrt to support FIFA World Cup streaming delivery

Streaming platforms face major pressure as Netskrt takes on the World Cup, where demand is expected to top 1.5 billion viewers.

By Sofiah Nichole Salivio • 3 min read • Last week
Fans warned over World Cup cyber scams & fake tickets
Malware

Fans warned over World Cup cyber scams & fake tickets

Fans buying tickets or streams for the FIFA World Cup face fake sites, rogue apps and QR-code traps that can steal payment details.

By Joseph Gabriel Lagonsin • 5 min read • Last week
World Cup talk dominated by halftime show, not brands
Marketing

World Cup talk dominated by halftime show, not brands

Brands are barely breaking through as US social media chatter is dominated by the halftime show, travel costs and controversy ahead of the tournament.

By Mark Tarre • 4 min read • Last week
Hisense launches World Cup fan experience in New York
Television

Hisense launches World Cup fan experience in New York

The week-long activation aims to boost Hisense's premium TV push by giving football fans hands-on access to its RGB MiniLED technology in New York.

By Sean Mitchell • 3 min read • This month
World Cup sites lag as fan pages load in six seconds
eCommerce

World Cup sites lag as fan pages load in six seconds

Fans are already waiting nearly six seconds for federation sites, exposing digital weaknesses that could hurt engagement and revenue at World Cup 2026.

By Sean Mitchell • 4 min read • This month
How data centres make the FIFA World Cup possible
Network Infrastructure

How data centres make the FIFA World Cup possible

Broadcasters are using hybrid data-centre and cloud setups to stream 2026's expanded tournament live with lower latency and compliance risks.

By Lauren Macdonald • 6 min read • This month
ExpressVPN lands official support deal for 2026 World Cup
Data Protection

ExpressVPN lands official support deal for 2026 World Cup

Fans at the 2026 FIFA World Cup face heightened cyber risks on public Wi-Fi, as ExpressVPN gains exclusive supporter rights across three regions.

By Joseph Gabriel Lagonsin • 3 min read • This month
YouTube launches FIFA Creator Cup for World Cup push
YouTube

YouTube launches FIFA Creator Cup for World Cup push

Thousands of football fans will be reached through a creator-led push as YouTube streams its first FIFA exhibition match worldwide.

By Sofiah Nichole Salivio • 3 min read • This month
Cyber criminals target World Cup staff & suppliers
Malware

Cyber criminals target World Cup staff & suppliers

Attackers are using fake World Cup sites and messaging apps to steal credentials, with some scams now aimed at event suppliers and staff.

By Mark Tarre • 4 min read • This month
World Cup wins linked to stock market gains, says XTB
Stock Exchange

World Cup wins linked to stock market gains, says XTB

Winning nations have historically seen markets outperform around the tournament, though wider forces can easily outweigh any football-related lift.

By Sofiah Nichole Salivio • 3 min read • This month
Cybercriminals target FIFA World Cup 2026 fans online
Malware

Cybercriminals target FIFA World Cup 2026 fans online

Fans and jobseekers are being targeted by a growing wave of fake ticket, travel and recruitment scams ahead of the tournament.

By Joseph Gabriel Lagonsin • 4 min read • This month

Stories from Other Regions

FIFA World Cup stories

The warm-weather playbook: How small business owners turn sunny days into loyal customers
Customer Experience

The warm-weather playbook: How small business owners turn sunny days into loyal customers

Summer foot traffic gives small firms a rare chance to win loyal buyers with banners, uniforms and merch, if they act quickly.

By Erin Shea • 6 min read • Last week
One in five UK fans miss live sport due to broadband
Gaming

One in five UK fans miss live sport due to broadband

Streaming delays and buffering are leaving millions of viewers missing key moments as home broadband struggles to cope with live sport.

By Mark Tarre • 4 min read • Last week
Pochettino picks Sportian for US men's team analytics
Artificial Intelligence

Pochettino picks Sportian for US men's team analytics

The US men's team will use live match data and video to sharpen tactical calls before and during a home World Cup campaign.

By Sean Mitchell • 4 min read • Last week
Marketers, don't miss the open goal this World Cup
Personalisation

Marketers, don't miss the open goal this World Cup

Last-minute shoppers are set to lift ad spend by USD $10.5 billion, but brands must reach hosts and fair-weather fans before kick-off.

By Esme Robinson • 4 min read • This month
UK brands plan World Cup marketing surge, Klaviyo finds
Generative AI

UK brands plan World Cup marketing surge, Klaviyo finds

Three-quarters of UK marketers see the World Cup as a chance to test new ideas, even as many struggle to move fast enough.

By Regine Laguilles • 4 min read • This month