Gen Z Stories

Australian Stories

Gen Z stories

Youi warns 3pm is peak danger time for Australian drivers

Almost one in four drivers had a road incident in the afternoon rush, as fatigue and congestion made 3pm the riskiest hour.

By Sofiah Nichole Salivio • 5 min read • Today

Artificial Intelligence

Australian online spending to rise for football finals

Households are set to boost spending on screens, snacks and beer as football finals and the NFL's Melbourne debut draw bigger audiences.

By Karen Joy Bacudo • 5 min read • 2 days ago

Software Updates

POCO launches F9 Ultra in Australia for AUD $1,499

Australian buyers get a 200MP camera, 8,050mAh battery and Bose-tuned audio as POCO pushes further into premium handsets.

By Sofiah Nichole Salivio • 4 min read • Last week

Digital Transformation

Australian retailers absorb rising costs, Lightspeed says

More than six in 10 Australian retailers are covering at least half their higher costs themselves, squeezing margins as shoppers stay price-sensitive.

By Mark Tarre • 4 min read • Last month

Global Stories

Gen Z stories

Fintech

UK cardholders unaware of built-in protection cover

A survey suggests 21% of UK cardholders do not know what cover their cards include, highlighting a wider checkout protection gap.

By Sofiah Nichole Salivio • 4 min read • Today

Customer Experience

Gen Z trust AI more than friends for buying advice

AI recommendations are already lifting basket sizes and pushing shoppers towards pricier goods, especially among Gen Z consumers.

By Sean Mitchell • 4 min read • Last week

Phishing

Young Britons far more likely to be scammed online

Britons aged 25 to 34 are three times as likely as over-65s to fall victim, with social media and AI worsening scams.

By Sofiah Nichole Salivio • 5 min read • Last week

Digital Transformation

Zitcha launches Snapchat integration with Officeworks

The deal lets retailers target younger shoppers on Snapchat and tie ad spend to sales, as Officeworks tests offsite retail media.

By Mark Tarre • 4 min read • Last month

Crypto

Better, Coinbase launch crypto-backed conforming mortgage

Borrowers can now pledge digital assets instead of selling them, as the pair widen a home loan offer beyond a limited trial.

By Karen Joy Bacudo • 4 min read • Last month

Artificial Intelligence

UK & US viewers ignore most non-skippable video ads

Only a minority of forced-view video adverts are watched as intended, leaving UK and US brands buying attention that often never arrives.

By Sofiah Nichole Salivio • 4 min read • Last month

eCommerce

BYRDLI launches San Francisco campaign for South Koreans

South Korean travellers can now book a San Francisco trip through creator Sumin Kim, as BYRDLI ties social inspiration directly to sales.

By Sofiah Nichole Salivio • 4 min read • Last month

Stories from Other Regions

Gen Z stories

Artificial Intelligence

Singapore marketers say trust beats ad spend for Gen Z

Trusted peer recommendations are increasingly outweighing ad budgets in Singapore B2B, potentially giving smaller firms a better shot at Gen Z buyers.

By Sean Mitchell • 4 min read • Yesterday

Digital Signage

iPhone owners more likely to play audio aloud in public

Public frustration with loud phone use is widespread, after a survey found iPhone owners are more likely than Android users to play audio aloud.

By Sofiah Nichole Salivio • 4 min read • 3 days ago

Digital Transformation

Two-thirds of UK consumers want online venue tours

Richer online venue images are now shaping bookings, with 66 per cent of UK adults saying they check digital tours before spending money.

By Sofiah Nichole Salivio • 4 min read • Last week

Digital Transformation

UK shoppers cap AI spending at GBP £150 per purchase

Most UK consumers will let AI shop around, but few trust it to pay without approval, with the average limit set at GBP £149.12.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Artificial Intelligence

Gen Z workers prioritise global careers over US jobs

American employers are being judged harshly by young workers, with most Gen Z respondents saying overseas experience matters more than a US-only career.

By Joseph Gabriel Lagonsin • 4 min read • Last week