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Gen Z Stories - Page 10

Australian Stories

Gen Z stories

Young Aussies drive AI adoption despite job security fears
Artificial Intelligence

Young Aussies drive AI adoption despite job security fears

Despite fears of job losses, young Australians lead AI adoption at work, boosting visibility and reshaping workplace practices across industries.

By Melania Watson • 5 min read • Tue, 14th Oct 2025
Australians embrace Black Friday as key event for festive savings
Millennials

Australians embrace Black Friday as key event for festive savings

Over half of Australians plan to shop on Black Friday, with many parents using the event to get an early start on Christmas gifts and festive savings.

By Melania Watson • 4 min read • Thu, 9th Oct 2025
Australians lag in AI-era cyber security as phishing surges
Multi-factor authentication

Australians lag in AI-era cyber security as phishing surges

A Yubico survey reveals Australians lag in cybersecurity, with 46% falling prey to AI-enhanced phishing and low adoption of multi-factor authentication at work and home.

By Melania Watson • 4 min read • Tue, 30th Sep 2025
Young Australians embrace multi-hyphenate lives with new tech
Gaming

Young Australians embrace multi-hyphenate lives with new tech

New research shows nearly one in four young Australians juggle side hustles and content creation, embracing tech to lead multi-hyphenate lives in 2025.

By Melania Watson • 4 min read • Tue, 30th Sep 2025

Global Stories

Gen Z stories

Australian creators embrace generative AI to grow & innovate
Marketing Technologies

Australian creators embrace generative AI to grow & innovate

Ninety percent of Australian creators now use generative AI, boosting business growth and creative output, reveals Adobe's first Creators' Toolkit Report.

By Sean Mitchell • 3 min read • Wed, 29th Oct 2025
Gen Z sees biggest AI potential in education, survey finds
Data Privacy

Gen Z sees biggest AI potential in education, survey finds

Survey finds Gen Z in Canada and the US views education as AI's biggest opportunity, favouring personalised tutoring and adaptive learning systems.

By Shannon Williams • 4 min read • Thu, 23rd Oct 2025
Sales streaming vs. sales seeking: How RevOps just became B2B's most important team
Customer Experience

Sales streaming vs. sales seeking: How RevOps just became B2B's most important team

RevOps teams now lead B2B sales success by uniting marketing and sales, boosting win rates by 59% and cutting GTM costs by 30%, says Boston Consulting Group.

By Yoni Tserruya • 6 min read • Thu, 9th Oct 2025
How RCS can solve the trust and customer experience tension
Encryption

How RCS can solve the trust and customer experience tension

RCS offers Australian businesses a secure, interactive way to boost customer engagement and trust, tackling data privacy concerns amid rising scams.

By Chris Connolly • 4 min read • Tue, 7th Oct 2025
AI heightens phishing success as global cyber defences lag
Data Protection

AI heightens phishing success as global cyber defences lag

AI has boosted phishing success as 44% admit falling for scams, yet only 48% of firms fully use multi-factor authentication, says Yubico survey.

By Melvin Hipolito • 4 min read • Fri, 3rd Oct 2025

Stories from Other Regions

Gen Z stories

Young UK drivers prioritise car maintenance over holidays & tech
Marketing Technologies

Young UK drivers prioritise car maintenance over holidays & tech

Young UK drivers favour investing in car maintenance and upgrades over holidays, nights out and tech, with 67% confident in DIY fitting of parts.

By Kaleah Salmon • 3 min read • Mon, 27th Oct 2025
AI-powered tools reshape the Canadian holiday shopping journey
Artificial Intelligence

AI-powered tools reshape the Canadian holiday shopping journey

Nearly half of Canadian holiday shoppers plan to use AI tools for gift research, marking the first AI-powered festive season in Canada, says Google Canada.

By Melvin Hipolito • 4 min read • Tue, 21st Oct 2025
Young UK shoppers risk scams for festive gifts via AI & social
Advanced Persistent Threat Protection

Young UK shoppers risk scams for festive gifts via AI & social

Many young UK shoppers risk scams by using AI and social media for festive gifts, despite widespread concerns over online holiday shopping risks.

By Jed Nykolle Harme • 4 min read • Fri, 17th Oct 2025
New Zealanders risk scams as shortcuts drive holiday shopping
eCommerce

New Zealanders risk scams as shortcuts drive holiday shopping

New Zealanders risk scams this holiday season by sharing personal data for discounts and shopping via social media, as AI-fuelled frauds rise, Norton warns.

By Sean Mitchell • 4 min read • Fri, 17th Oct 2025
Social media & AI drive riskier holiday shopping in the UK
Artificial Intelligence

Social media & AI drive riskier holiday shopping in the UK

Norton reports UK millennials and Gen Z face rising holiday scam risks as 66% take risky steps, driven by growing use of social media and AI in shopping.

By Jed Nykolle Harme • 4 min read • Fri, 17th Oct 2025
Brands boost influencer marketing as ad budgets shift in 2025
Customer Relationship Management

Brands boost influencer marketing as ad budgets shift in 2025

Brands are reallocating 50% of their ad budgets to influencer marketing in 2025, shifting focus from traditional ads to creator partnerships for better engagement.

By Shannon Williams • 4 min read • Fri, 10th Oct 2025
Gen Z shift sees brand loyalty give way to trend-driven trust
Customer Experience

Gen Z shift sees brand loyalty give way to trend-driven trust

Gen Z UK shoppers are prioritising viral trends and influencer promotion over traditional brand loyalty, reshaping consumer trust according to SAP Emarsys.

By Jed Nykolle Harme • 3 min read • Wed, 8th Oct 2025
AI drives surge in phishing as UK sees rise in secure logins
Multi-factor authentication

AI drives surge in phishing as UK sees rise in secure logins

A Yubico survey finds 62% of Gen Z interacted with phishing scams last year, raising alarm over AI threats.

By Melvin Hipolito • 4 min read • Tue, 30th Sep 2025