GumGum Stories

Australian Stories

GumGum stories

World Cup ad bids surge for Popovic content in Australia

Advertisers paid a premium to reach Australia's World Cup audience as content on Tony Popovic drew 23.5 times more bidding than pre-tournament levels.

By Sofiah Nichole Salivio • 4 min read • Last week

Marketing Technologies

GumGum appoints Tim Manton to lead NSW & QLD sales

GumGum hires Tim Manton as Sales Director for NSW and QLD to drive attention-led advertising growth across key Australian markets.

By Mark Tarre • 3 min read • Thu, 29th Jan 2026

Marketing Technologies

Most Australians to cut festive spending, focus on gifts & food

Most Australians plan to cut festive spending in 2025, focusing mainly on gifts and food, as economic caution shapes their holiday priorities.

By Shannon Williams • 3 min read • Thu, 6th Nov 2025

Marketing Technologies

GumGum appoints Matt Coote as Country Manager for Australia

GumGum has appointed Matt Coote as Country Manager for Australia, tasked with boosting revenue and enhancing market presence in the digital advertising sector.

By Imee Dequito • 3 min read • Thu, 14th Nov 2024

Global Stories

GumGum stories

Marketing Technologies

GumGum launches Mindset Agent with The Trade Desk support

Advertisers can now build custom audience segments from campaign briefs, as GumGum shifts targeting in The Trade Desk towards automated activation.

By Sean Mitchell • 4 min read • This month

Customer Experience

Rob Hall launches adtech startup Parallel in Sydney

Backed by AU$4 million in seed funding, the new platform aims to help advertisers judge whether placements suit viewers, not just brands.

By Sean Mitchell • 4 min read • Last month

DevOps

It's time to make a genuine effort to retain experienced and capable women

Tech must scrap the 'invisible shelf life' on mid-life women and redesign work so experience, not age, determines who leads and stays.

By Emma Mani • 4 min read • Fri, 6th Mar 2026

Marketing Technologies

GumGum claims up to 90% lower carbon emissions per ad served

GumGum's digital ads emit up to 90% less CO2 per impression than industry averages, pioneering sustainability in advertising with verified data.

By Catherine Knowles • 3 min read • Mon, 28th Apr 2025

Data Protection

Aussies favour privacy-friendly contextual advertising

New research by GumGum reveals that 62% of Australian consumers prefer contextually relevant ads, highlighting rising privacy concerns in digital marketing.

By Shannon Williams • 3 min read • Thu, 6th Feb 2025

Marketing Technologies

GumGum launches platform prioritising privacy in advertising

GumGum has launched its new platform, Mindset Graph, which aims to revolutionise digital advertising by prioritising consumer privacy and enhancing user experience.

By Kaleah Salmon • 3 min read • Thu, 10th Oct 2024

Marketing Technologies

GumGum names Niall Hogan as JAPAC General Manager

GumGum names Niall Hogan as General Manager for JAPAC, signalling a robust push to expand their contextual advertising footprint across the Asia-Pacific region.

By Imee Dequito • 3 min read • Wed, 29th May 2024