IT Brief Australia - Technology news for CIOs & IT decision-makers

Impact.com stories

Global affiliate marketing businesspeople exchanging money handshake network

Affiliate marketing budgets surge as brands seek cost efficiency

Thu, 6th Nov 2025
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ai
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social media
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creators
Brands worldwide are boosting affiliate marketing budgets, citing its cost efficiency and stronger ROAS amid rising paid media costs, per new global research.
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Brand trust overtakes ads as key travel driver in Asia-Pacific

Tue, 20th May 2025
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loyalty programmes
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affiliate marketing
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consumer trust
Trust and brand reputation now drive over 70% of Asia-Pacific travel choices, surpassing ads and loyalty schemes, reveals new impact.com report.
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Trust & partnerships key to APAC travel marketing success

Thu, 15th May 2025
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cx
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martech
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loyalty programmes
A new impact.com report reveals APAC travel brands focus on trust, partnerships, and multi-channel strategies to meet evolving traveller demands post-pandemic.
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impact.com reports record growth & USD $200m revenue in 2024

Fri, 13th Dec 2024
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martech
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cdp
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clean technologies
impact.com has reported strong growth for 2024, adding over 1,000 clients and surpassing USD $200 million in annual recurring revenue amid global challenges.
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Impact.com appoints EJ Owens to lead APJ community efforts

Mon, 25th Nov 2024
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digital transformation
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martech
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omnichannel
Impact.com has appointed Emma-Jayne Owens as Senior Director for the APJ region, focusing on enhancing community initiatives in Southeast Asia.
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Impact.com launches new referral marketing platform

Wed, 31st Jul 2024
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saas
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martech
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cybersecurity
impact.com rolls out impact.com/advocate, a new referral marketing platform to foster brand-customer engagement through customised, automated referral programs.
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IWD 2023: How women in tech can 'embrace equity' by supporting each other

Wed, 8th Mar 2023
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flexible work
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iwd
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opinion
When women support and empower each other, we can both increase gender diversity in tech and create real change in the community and our workplaces.
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impact.com integrates with HubSpot, delivers partnership management platform

Fri, 29th Oct 2021
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edutech
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data analytics
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martech
impact.com partners with HubSpot to offer integration with its partnership management platform for B2B SaaS companies.