Jack Bolton stories

Jack Bolton is a thoughtful observer of the evolving landscape of business technology, particularly in the area of loyalty and promotions solutions. His writing draws on industry insights and expert opinions, making complex decisions accessible to readers who may be faced with similar challenges.

In his recent story, 'Deploy or build? Eight reasons to avoid building a loyalty and promotions solution in-house,' Bolton underscores the practical considerations that organizations must navigate when choosing between creating custom solutions or opting for established software. Through this analysis, readers can gain a deeper understanding of the benefits of ready-made solutions and the pitfalls of in-house development.

By engaging with Bolton's work, readers can learn not just the specifics of loyalty programs, but also broader strategic thinking about resource allocation, efficiency, and the importance of expert knowledge in making technological decisions. His insights encourage a thoughtful evaluation of when to innovate and when to leverage existing tools, fostering a mindset geared towards smart decision-making in business.