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Luke Ireland stories

Luke Ireland offers a thoughtful perspective on the evolving intersection of technology and society. His work focuses on understanding how advancements in artificial intelligence influence everyday practices, especially within industries such as branding and marketing.

By engaging with Luke's stories, readers gain insight into the emerging dynamics of AI integration. His recent analysis of the HumAIn 2025 event highlights the balance between human creativity and machine intelligence, illustrating practical implications for brands navigating these changes.

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Trends from HumAIn 2025 — And what the new AI normal means for brands
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At humAIn 2025, experts reveal AI is reshaping creativity, search, and work, urging brands to blend human insight with machine intelligence for success.