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Marketing stories

StackAdapt launches Ivy Studio AI hub for marketers
Marketing Technologies

StackAdapt launches Ivy Studio AI hub for marketers

Marketers can now set campaign goals in one place as StackAdapt adds AI agents to its ad platform for planning, reporting and execution.

By Mark Tarre • 4 min read • Last week

Global Stories

Marketing stories

EPAM joins OpenAI partner network for enterprise AI
Digital Transformation

EPAM joins OpenAI partner network for enterprise AI

The tie-up could speed enterprise AI adoption as firms shift from pilots to secure, regulated deployments across core operations.

By Joseph Gabriel Lagonsin • 4 min read • Yesterday
Experian & Audiences back first-party data activation
Software-as-a-Service

Experian & Audiences back first-party data activation

Brands are struggling to turn customer records into ad audiences, as tighter privacy rules and fragmented platforms slow activation.

By Mark Tarre • 4 min read • Last week
Pattern adds ChatGPT ads to its marketing platform
Marketing Technologies

Pattern adds ChatGPT ads to its marketing platform

Brands will be able to buy placements in ChatGPT through Pattern, as shopping discovery moves from search engines towards AI tools.

By Joseph Gabriel Lagonsin • 4 min read • Last week
AI assistants reshape Black Friday shopping choices
Data Analytics

AI assistants reshape Black Friday shopping choices

Retailers risk missing Black Friday shoppers as AI tools increasingly narrow product choices before customers reach a website.

By Mark Tarre • 7 min read • Last week
AI recommendations reshape UK shopping but not spending
Data Protection

AI recommendations reshape UK shopping but not spending

AI tools are increasingly steering UK shoppers to products, but most still buy through retailer sites, stores and human advice.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Generate launches Ones to Watch for ANZ B2B marketers
Marketing

Generate launches Ones to Watch for ANZ B2B marketers

In-house B2B marketers in Australia and New Zealand will gain more visibility as Generate opens shortlists across 19 award categories.

By Regine Laguilles • 4 min read • Last week
Axi becomes DP World Tour's first online trading partner
Fintech

Axi becomes DP World Tour's first online trading partner

The deal gives the trading firm exposure to golf fans worldwide as it seeks to lift brand awareness in crowded overseas markets.

By Karen Joy Bacudo • 3 min read • Last week
Nexer Digital revamps The HALO Trust website for donors
Digital Transformation

Nexer Digital revamps The HALO Trust website for donors

The charity's fundraising push is set to get a lift from a redesigned site that makes donating simpler and content easier to manage across regions.

By Sean Mitchell • 4 min read • Last week
Disneyland Paris tops Europe travel brands on social media
Marketing

Disneyland Paris tops Europe travel brands on social media

Different content strategies are deciding which travel brands win attention, as TikTok and Instagram now reward sharply different campaigns.

By Regine Laguilles • 4 min read • Last week
Hotels warned on AI readiness as tools gain traction
Software-as-a-Service

Hotels warned on AI readiness as tools gain traction

Hotels risk wasting AI investment unless they fix disconnected systems, unreliable data and staff training first, Access Hospitality says.

By Sofiah Nichole Salivio • 4 min read • Last week
Netcore.ai rebrand puts AI agents at marketing core
Software-as-a-Service

Netcore.ai rebrand puts AI agents at marketing core

Marketing teams could see tighter accountability as Netcore.ai pairs seven AI agents with human growth engineers to manage campaigns end to end.

By Sean Mitchell • 3 min read • Last week

Stories from Other Regions

Marketing stories

Cequence adds AI Gateway controls for agentic zero trust
Data Protection

Cequence adds AI Gateway controls for agentic zero trust

Existing customers can now govern AI agents more tightly, as Cequence links model, API and tool access to role-based policy controls.

By Joseph Gabriel Lagonsin • 4 min read • Yesterday
Intuit partners College Board on free finance resources
Management

Intuit partners College Board on free finance resources

More US high school students will get classroom finance lessons as free Intuit materials are folded into a new AP course.

By Karen Joy Bacudo • 4 min read • Last week
UK finance brands lag in paid social ad creativity
Fintech

UK finance brands lag in paid social ad creativity

Paid social costs are rising as UK finance marketers struggle to produce enough creative for platforms that now reward constant ad testing.

By Karen Joy Bacudo • 4 min read • Last week
Left Field Labs launches tool to track AI brand views
Customer Experience

Left Field Labs launches tool to track AI brand views

Brands may be judged by AI assistants before customers ever reach them, as the new tool spotlights mismatches between messaging and model replies.

By Joseph Gabriel Lagonsin • 4 min read • Last week
AI & connected CRM lift adviser website form submissions
Customer Relationship Management

AI & connected CRM lift adviser website form submissions

Prospects are more often reaching advisers ready to engage, with website form submissions up 110% as connected CRM systems boosted marketing performance.

By Karen Joy Bacudo • 4 min read • Last week