Marketing Stories - IT Brief Australia

Australian Stories

Marketing stories

Why your cybersecurity firm's Google rankings are a security risk in disguise

Cybersecurity firms risk losing enterprise deals if weak Google visibility undermines their authority, as Australian buyers increasingly judge vendors online.

By Dominic Vivarini • 6 min read • 3 days ago

Digital Transformation

Your website is being read by AI - and you're probably invisible to it

Australian businesses risk fading from AI-driven search unless they add structured data, clearer content and citations that systems can actually read.

By Lovan • 7 min read • 5 days ago

Customer Relationship Management

First-party data is the new oil: Why Australian businesses can't afford to wait

Australian businesses face a shrinking third-party data landscape in 2026, with privacy reforms and browser changes making first-party data vital.

By Lovan • 7 min read • 5 days ago

Customer Experience

Skailed launches automated FAQ tool for eCommerce pages

Skailed adds AI-generated FAQ tool for retailers, aiming to cut manual content work and boost product-page visibility across eCommerce sites.

By Joseph Gabriel Lagonsin • 3 min read • 6 days ago

Customer Experience

Millennials trust AI more than Gen Z, survey finds

Australian Millennials trust and use AI more than Gen Z, a survey of 1,200 people found, with visible sources boosting confidence.

By Sofiah Nichole Salivio • 4 min read • 6 days ago

Data Protection

ACAM launches AI programme for not-for-profit sector

Australian Centre for AI in Marketing launches AI course for charities with IBM backing as not-for-profits seek practical, ethical ways to use the technology.

By Mark Tarre • 4 min read • 6 days ago

Digital Transformation

Woolworths & Coles top AI grocery visibility in Australia

Woolworths and Coles outrank Amazon in AI-driven grocery searches, as Jaywing finds local chains still hold ground against the US giant.

By Mark Tarre • 4 min read • 6 days ago

Software-as-a-Service

Atlas warns of AI reputation breach for businesses

Atlas says businesses face an AI reputation breach as ChatGPT, Google Gemini and Claude spread incorrect company details across major platforms.

By Catherine Knowles • 4 min read • Last week

Global Stories

Marketing stories

Fintech

Gigs makes APAC splash with promising ShopBack partnership

Gigs deepens its Asia-Pacific push by partnering with ShopBack to broaden embedded mobile services for customers across the region.

By David Shilovsky • 4 min read • 2 days ago

Customer Experience

StackAdapt opens early ChatGPT ad channel for marketers

StackAdapt opens early ChatGPT ad channel for marketers in a pilot that could let brands test placements and reach shoppers during product research.

By Sean Mitchell • 3 min read • 3 days ago

Customer Experience

Amperity launches AI tools for real-time customer action

Amperity adds AI assistants and live customer data tools to help brands act during website visits, basket abandonments and other interactions.

By Sean Mitchell • 4 min read • 3 days ago

Digital Transformation

ICANN opens new domain ending applications for 2026

ICANN launches 2026 application round for custom internet endings, widening access to multilingual domains and tighter brand control.

By Sofiah Nichole Salivio • 4 min read • 4 days ago

Digital Transformation

Cloudinary launches AI agents for media management

Cloudinary rolls out AI agents to automate media workflows, search and moderation for brands managing vast image and video libraries.

By Mark Tarre • 3 min read • 4 days ago

Digital Transformation

Adobe completes Semrush deal to boost AI search tools

Adobe completes Semrush acquisition to widen its customer experience suite with SEO and AI visibility tools for brands.

By Sean Mitchell • 5 min read • 4 days ago

Marketing

EZZ launches MeTime women's wellness range with Bionap

EZZ launches MeTime women's wellness range with Bionap-backed botanical ingredients and clinically researched formulas for stress, sleep and weight support.

By Mark Tarre • 3 min read • Last week