Marketing stories
Australian marketers split over who should own AI visibility, as 84% of leaders report fragmented responsibility and rising reputational risk.
AI search is forcing marketers to rethink visibility, as businesses adapt content for direct answers, zero-click journeys and broader source inclusion.
Australian SMEs defy weak sentiment to lift hiring 6.8%, while AI job ads surge 13-fold and construction and trades lead wage growth.
OpenAI buys TBPN, adding Silicon Valley's influential daily tech talk show to its Strategy team while pledging editorial independence.
Flip names Amy McDonnell Chief Customer Officer and Lee Nadler Chief Marketing Officer as the voice AI firm accelerates growth after a USD $20 million Series A.
Receivers take control of Click Frenzy and Power Retail as both businesses keep trading while options are reviewed under liquidation.
Klaviyo data show Easter campaigns start weeks ahead but still bunch in the last seven days, with SMS peaking hardest on Sunday.
KPMG survey shows global leaders will keep AI investment high through recession fears, as governance and workforce change separate winners from the rest.
Gain Theory urges marketers to fix cultural barriers and siloed measurement, saying 54% of B2C decision-makers find insights unactionable.
Progress Software adds AI search, personalisation and conversational tools to Sitefinity as enterprises seek more governed digital experiences.
Apple rolls out Business platform for companies, bundling device management and brand tools as it replaces Manager and Connect.
Aquablue opens Morristown headquarters as Chief Executive Officer Chris Marino hails expansion after workforce growth of more than 40%.
AI creator platforms launch awards with USD $90,000 prize fund as virtual personalities move deeper into the online economy.
Cover Genius expands leadership team with Jennifer Aubert Parker as Chief Revenue Officer and Nidhi Daga as Global Senior Vice President, Marketing.
Meliora acquires Auckland-based Backchat Media, gaining a New Zealand foothold and bolstering its APAC digital strategy and content offering.
TikTok Shop and Bazaarvoice link up to push verified customer feedback, photos and videos onto product pages as US sales surge.
Fasthosts says UK SMEs may be paying for nearly 40% of their software they never use, with AI agents emerging as a possible fix.
CEEK names Caroline Mercurio as first Chief Operating Officer as London agency, up 50% in 2025, strengthens leadership amid AI shift.
Birmingham eCommerce consultancy Cake unveils new brand identity after its strongest year yet, with nine hires and Shopify Premier Partner status.
Revolut's 2025 results show surging customer balances, stronger transaction volumes and rapid New Zealand growth as it expands its banking reach.