Mellissah Smith stories
Mellissah Smith is a distinguished author with a fervent interest in promoting gender equality within the technology sector. Her insightful columns often delve into the challenges and biases that female tech founders face, highlighting the need for a more inclusive environment. Smith's work, especially around International Women's Day (IWD) 2024, focuses on the imperative to bridge the gender gap and dismantle the unconscious biases and stringent funding criteria that disproportionately disadvantage women in the tech industry. She argues convincingly for the untapped potential of women tech founders to disrupt industries and create million-dollar businesses, advocating for systemic changes to support their endeavours.
The new face of cyber fraud: Why retailers must stop turning a blind eye
Last month
Cyber fraud in Australia targets international students via gift card scams, with retailers often failing to intervene during purchases worth hundreds or thousands.
Small businesses are unsubscribing from their MarTech stack - And I don’t blame them
Last month
Small businesses are cutting back on costly martech subscriptions, favouring simpler, local Australian software that better fits their needs and budgets.
Marketing shifts to AI-focused strategies in 2025
Tue, 19th Nov 2024
In 2025, the marketing sector is expected to transform dramatically, as firms prioritise technology investments and AI to navigate tighter budgets.
Marketing faces a transformative AI-driven future by 2025
Fri, 15th Nov 2024
The marketing sector is set for a major overhaul in 2025, with a shift towards advanced technology and AI reshaping operations and strategies.
Robotic Marketer launches AI-driven marketing programme for SMEs
Thu, 27th Jun 2024
Robotic Marketer launches Come Market Your Business with Me, designed to streamline marketing for Australian small businesses using AI.
IWD 2024: Bridging the gender gap for women tech founders
Thu, 7th Mar 2024
IWD 2024: Unconscious bias and stringent funding criteria hinder women tech founders, despite proven capability to disrupt industries and create million-dollar businesses.