Millennials Stories - IT Brief Australia

Australian Stories

Millennials stories

Millennials trust AI more than Gen Z, survey finds

Australian Millennials trust and use AI more than Gen Z, a survey of 1,200 people found, with visible sources boosting confidence.

By Sofiah Nichole Salivio • 4 min read • 6 days ago

Digital Transformation

Australian businesses embrace social selling, PayPal says

PayPal says Australian firms are rapidly turning social platforms into sales channels, with smaller businesses leading the shift and Gen Z driving demand.

By Sean Mitchell • 3 min read • Last week

Marketing Technologies

Amazon ad revenue surges 62% in Australia, says Pattern

Amazon's Australian ad business surges as Pattern says revenue jumped 62% to USD $392 million, outpacing Meta, TikTok and Google.

By Sean Mitchell • 4 min read • Last week

Surveillance

Australians fear identity theft as online fraud rises

Australians wary of AI fraud checks as Experian data shows 56% have faced online scams or identity theft, with millennials hit hardest.

By Sean Mitchell • 4 min read • Last month

Health Technologies

Young Australians drive surge in wellness technology use

Young Australians lead rapid adoption of wellness tech, with red light therapy, blue light blockers and infrared saunas gaining ground.

By Sofiah Nichole Salivio • 4 min read • Last month

Global Stories

Millennials stories

Customer Experience

Shoppers turn against AI social content, survey finds

Shoppers increasingly prefer human-led social posts over AI-generated material, with Gen Z driving brands towards micro-influencers and niche creators.

By Catherine Knowles • 4 min read • Last month

Digital Transformation

Visa says AI agents may soon negotiate business deals

Businesses warm to AI agents haggling over deals, but consumers remain wary of handing software full control of spending.

By Karen Joy Bacudo • 4 min read • Last month

Customer Experience

Delivery options drive AI shopping decisions, Ingrid finds

AI shoppers put delivery terms ahead of recommendations, as Ingrid survey finds clear fulfilment info can sway or sink purchases.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Stories from Other Regions

Millennials stories

Data Protection

UK marketers plan to spend more on AI, Canva finds

UK marketers set to lift AI budgets as Canva research warns consumers still want human touch, clearer rules and more trust in adverts.

By Sean Mitchell • 5 min read • 4 days ago

Customer Experience

Most UK shoppers oppose dynamic pricing for groceries

Most UK shoppers reject dynamic pricing for groceries, with 65% disliking it and 91% saying transparent, fair pricing matters most.

By Shannon Williams • 3 min read • Last week

Disaster Recovery

Bloxley chooses Equals Money for cross-border push

Bloxley has chosen Equals Money to power multi-currency accounts and cross-border payments as the AI-driven neobank prepares a European launch.

By Karen Joy Bacudo • 4 min read • Last week

Software-as-a-Service

HBHR launches HRGenie Auto amid payroll error fears

HBHR launches AI-driven HRGenie Auto to cut payroll mistakes as survey finds UK workers may quit over repeated pay errors.

By Shannon Williams • 4 min read • Last month

Disaster Recovery

Payment failures put GBP £1.7bn in UK sales at risk

UK retailers and venues face rising risk from payment outages as new research warns lost sales, customer anger and staff pressure can escalate within minutes.

By Sofiah Nichole Salivio • 4 min read • Last month

Customer Experience

Millennials push retailers towards community-led stores

Millennials are pushing UK retailers to turn shops into community hubs, with new research showing strong demand for social, immersive in-store experiences.

By Kaleah Salmon • 3 min read • Last month

Digital Transformation

Recruiters warn AI may be screening out strong candidates

UK recruiters warn AI-led hiring is filtering out strong candidates, with many candidates saying automated screening is unfair and impersonal.

By Sofiah Nichole Salivio • 4 min read • Last month

Crypto

Singapore sandwich class turns to crypto for stability

Singapore's middle-income sandwich class is increasingly using crypto, alongside shares and property assets, to build financial resilience amid rising costs.

By Karen Joy Bacudo • 3 min read • Last month