IT Brief Australia - Technology news for CIOs & IT decision-makers
Australia

Australian Stories

Misinformation stories

AI shaping brand visibility shifts to credibility economy
Marketing Technologies

AI shaping brand visibility shifts to credibility economy

A new report reveals that AI platforms now heavily rely on earned media for brand visibility, reshaping how Australian businesses are discovered.

By Catherine Knowles • 3 min read • Mon, 7th Apr 2025
Social media dominates Australia's digital landscape in 2025
Marketing Technologies

Social media dominates Australia's digital landscape in 2025

A new report reveals almost 78% of Australians use social media for brand discovery, driving a 12% rise in advertising spend to USD $4.26 billion.

By Melania Watson • 3 min read • Wed, 26th Feb 2025

Global Stories

Misinformation stories

Butterfly Data unveils AI tool to boost online trust scores
EduTech

Butterfly Data unveils AI tool to boost online trust scores

Butterfly Data has created an AI tool to assess online content credibility, winning four awards and aiming to combat rising misinformation globally.

By Shannon Williams • 3 min read • Thu, 17th Apr 2025
Australian firms face rising security & travel challenges
Data Privacy

Australian firms face rising security & travel challenges

International SOS warns that Australian businesses face escalating security threats in its 2025 Risk Outlook, with 65% globally reporting heightened risks.

By Shannon Williams • 3 min read • Wed, 9th Apr 2025
Lasso launches automated Red Teaming for GenAI security
Data Protection

Lasso launches automated Red Teaming for GenAI security

Lasso has unveiled an automated Red Teaming solution aimed at fortifying the security of Generative AI apps by simulating real-world cyber-attacks.

By Catherine Knowles • 3 min read • Fri, 28th Mar 2025
Journalists shift from X to Bluesky amid policy concerns
Cybersecurity

Journalists shift from X to Bluesky amid policy concerns

A study by Fire on the Hill reveals that 25% of journalists are now active on Bluesky, signalling a shift away from X amid concerns over platform policies.

By Sean Mitchell • 3 min read • Thu, 20th Mar 2025
Fact: The future belongs to AI-first companies
Digital Transformation

Fact: The future belongs to AI-first companies

As AI reshapes the business landscape, Employment Hero emphasises embedding AI into operations, urging firms to adapt or risk losing out on future success.

By Ben Thompson • 4 min read • Thu, 13th Mar 2025
AI predicted to reshape Australian content creation by 2025
Artificial Intelligence

AI predicted to reshape Australian content creation by 2025

A new report reveals that 34% of Australian content creators foresee AI reshaping their industry by 2025, stirring excitement and apprehension alike.

By Shannon Williams • 3 min read • Tue, 11th Mar 2025
Tech executives prioritise AI, face privacy & eco concerns
Artificial Intelligence

Tech executives prioritise AI, face privacy & eco concerns

The VivaTech Confidence Barometer shows 85% of tech firms prioritising AI investment, with US executives most optimistic about national competitiveness.

By Sean Mitchell • 2 min read • Fri, 21st Feb 2025
Deepfake threat: Only 0.1% can spot AI-generated fakes
Cybersecurity

Deepfake threat: Only 0.1% can spot AI-generated fakes

Research from iProov reveals a staggering 99.9% of consumers struggle to recognise deepfakes, raising alarms over identity fraud and misinformation.

By Shannon Williams • 3 min read • Wed, 19th Feb 2025
Facebook faces decline among UK's younger users
Data Protection

Facebook faces decline among UK's younger users

Research shows Facebook's grip on young Brits is waning, with 70% of those aged 18-24 reducing their use, favouring platforms like TikTok and Instagram.

By Melania Watson • 2 min read • Thu, 13th Feb 2025

Stories from Other Regions

Misinformation stories

AI survey reveals job fears amid workplace enthusiasm
Data Privacy

AI survey reveals job fears amid workplace enthusiasm

A new survey by Kickresume reveals a complex perspective among UK workers on AI in the workplace, with 21% facing job loss concerns despite 57% embracing AI tools.

By Shannon Williams • 4 min read • Fri, 11th Apr 2025
Indian hackathon awards top innovators for tackling fake news
Artificial Intelligence

Indian hackathon awards top innovators for tackling fake news

The TruthTell Hackathon, organised by the India Cellular & Electronics Association, has awarded INR 10 lakhs to five innovative teams tackling misinformation.

By Catherine Knowles • 4 min read • Fri, 11th Apr 2025
Live and Interactive: The tech-driven future of digital storytelling
Customer Experience

Live and Interactive: The tech-driven future of digital storytelling

As storytelling evolves in the digital age, brands must adapt to interactive formats like live blogs to engage audiences and foster deeper connections.

By Naomi Owusu • 5 min read • Fri, 21st Mar 2025
New Zealanders spending more time online than ever
Artificial Intelligence

New Zealanders spending more time online than ever

A new study by InternetNZ reveals half of New Zealanders now spend four or more hours online daily, with significant usage noted among younger adults.

By Sean Mitchell • 2 min read • Thu, 20th Mar 2025
Crisis communications in the AI era – Are you ready for the new robots, machines and engines?
Digital Transformation

Crisis communications in the AI era – Are you ready for the new robots, machines and engines?

As AI revolutionises our lives, companies must prepare for its impact on crisis management, addressing risks and harnessing opportunities to protect their reputation.

By Dwayne Alexander • 5 min read • Thu, 6th Mar 2025
Navigating the backlash against corporate DEI: challenges & strategic responses
Leadership

Navigating the backlash against corporate DEI: challenges & strategic responses

As International Women's Day nears, companies are reaffirming DEI commitments amid rising backlash from critics citing ineffectiveness and unfair advantages.

By Camellia Bryan • 4 min read • Tue, 4th Mar 2025