Multichannel marketing Stories

Australian Stories

Multichannel marketing stories

Nexxen sees fragmented Australian viewing for 2026 World Cup

Advertisers face a more split World Cup audience in Australia, with 31% expected to switch between TV and BVOD during matches.

By Sean Mitchell • 4 min read • This month

Gaming

Blizzard unveils Diablo IV launch push with KoЯn tie-up

Pre-downloads and a KoЯn collaboration are set to widen attention on Diablo IV: Lord of Hatred before its global release.

By Joseph Gabriel Lagonsin • 2 min read • Last month

Data Analytics

Retailers warned: identity gaps blunt AI personalisation

Amperity warns identity gaps and flat budgets mean AI-led retail personalisation remains generic, missing high-intent moments for shoppers.

By Mark Tarre • 4 min read • Tue, 17th Mar 2026

Global Stories

Multichannel marketing stories

Data Protection

Mailchimp launches Analytics AI & expands integrations

Paid Mailchimp users worldwide can now query campaign performance in plain language as the platform adds Analytics AI and broader app links.

By Karen Joy Bacudo • 4 min read • 2 days ago

Digital Transformation

Adobe completes Semrush deal to boost AI search tools

The acquisition gives marketers new tools to track brand visibility as AI-led discovery reshapes how shoppers find products online.

By Sean Mitchell • 5 min read • This month

Marketing Technologies

Neosframe lands Entain as client before beta finish

The Brisbane startup has secured early validation and a reference customer, boosting its fundraising case before the software has finished beta.

By Sofiah Nichole Salivio • 3 min read • Last month

Digital Transformation

Adobe names winners of 2026 Experience Maker Awards

Customer engagement gains, including a USD $1 billion revenue impact at Lenovo, topped Adobe’s 2026 Experience Maker Awards shortlist.

By Sean Mitchell • 4 min read • Last month

Customer Relationship Management

Sinch named leader in IDC communications platform study

The ranking underscores growing demand for combined messaging, voice and email tools as enterprise buyers seek one platform across channels.

By Mark Tarre • 3 min read • Last month

Marketing Technologies

Moloco launches performance CTV ads for app marketers

App marketers can now measure television buys against installs in real time, as connected TV ad spend approaches USD $45 billion.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Digital Transformation

Constant Contact & Canva expand integration for small firms

Small businesses and nonprofits can now skip repeated file transfers by sending Canva designs straight into Constant Contact campaigns at no extra cost.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Broadcasting

Bauer partners Experian on cross-platform audience data

Advertisers will gain a single audience framework across Bauer’s radio, audio and publishing brands, spanning 120 stations and 50 publications.

By Sean Mitchell • 3 min read • Last month

Digital Transformation

Thryv urges small businesses to boost AI search visibility

Better online listings and reviews could help small businesses appear in AI recommendations as customers increasingly use chatbots to find local providers.

By Shannon Williams • 5 min read • Last month

Customer Experience

Easter marketing peaks in final week, Klaviyo finds

Easter-related campaigns surge to 27 times baseline in the last week, leaving brands to compete for attention in a crowded final stretch.

By Kaleah Salmon • 3 min read • Last month

Digital Transformation

Klaviyo unveils AI Composer for marketing campaigns

Klaviyo has launched Composer, an AI tool that drafts data-driven marketing campaigns from plain-language prompts, now in private beta.

By Mark Tarre • 4 min read • Wed, 25th Mar 2026

Data Protection

AI aids product discovery, but shoppers shun checkout

AI is reshaping how shoppers discover products online, but Criteo data shows few trust it to handle checkout or share sensitive details.

By Shannon Williams • 4 min read • Fri, 20th Mar 2026

Customer Experience

AI speeds up content production, but sameness a problem

PhotoShelter report finds content is produced faster with AI, but brands are still battling generic content, stalled approvals and flat audience engagement.

By Shannon Williams • 4 min read • Thu, 19th Mar 2026