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Australian Stories

Multichannel marketing stories

Retailers warned: identity gaps blunt AI personalisation
Data Analytics

Retailers warned: identity gaps blunt AI personalisation

Amperity warns identity gaps and flat budgets mean AI-led retail personalisation remains generic, missing high-intent moments for shoppers.

By Mark Tarre • 4 min read • Tue, 17th Mar 2026

Global Stories

Multichannel marketing stories

Neosframe lands Entain as client before beta finish
Marketing Technologies

Neosframe lands Entain as client before beta finish

Neosframe wins Entain as an early client before finishing beta, giving the Brisbane software startup a live test case as it prepares a capital raise.

By Sofiah Nichole Salivio • 3 min read • Last week
Adobe names winners of 2026 Experience Maker Awards
Digital Transformation

Adobe names winners of 2026 Experience Maker Awards

Adobe names 2026 award winners as Costa Crociere, TSB Bank, the NFL and Lenovo are honoured for data-led customer engagement.

By Sean Mitchell • 4 min read • Last month
Sinch named leader in IDC communications platform study
Customer Relationship Management

Sinch named leader in IDC communications platform study

Sinch named as a Leader in IDC's inaugural communications engagement platform study, with AI-native orchestration and broad cloud services highlighted.

By Mark Tarre • 3 min read • Last month
Moloco launches performance CTV ads for app marketers
Marketing Technologies

Moloco launches performance CTV ads for app marketers

Moloco has extended its adtech push into television with a new performance product for app marketers, promising real-time optimisation and attribution.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Constant Contact & Canva expand integration for small firms
Digital Transformation

Constant Contact & Canva expand integration for small firms

Canva and Constant Contact add a one-click route from design to campaign, letting small firms and nonprofits publish across email and social media.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Bauer partners Experian on cross-platform audience data
Broadcasting

Bauer partners Experian on cross-platform audience data

Bauer and Experian strike deal to let advertisers use the same audience data across audio, radio and publishing platforms.

By Sean Mitchell • 3 min read • Last month
Thryv urges small businesses to boost AI search visibility
Digital Transformation

Thryv urges small businesses to boost AI search visibility

Thryv says Australian and New Zealand small businesses need tidy websites, consistent listings and fresh reviews to win AI-driven recommendations.

By Shannon Williams • 5 min read • Last month
Easter marketing peaks in final week, Klaviyo finds
Customer Experience

Easter marketing peaks in final week, Klaviyo finds

Klaviyo data show Easter campaigns start weeks ahead but still bunch in the last seven days, with SMS peaking hardest on Sunday.

By Kaleah Salmon • 3 min read • Last month
Klaviyo unveils AI Composer for marketing campaigns
Digital Transformation

Klaviyo unveils AI Composer for marketing campaigns

Klaviyo has launched Composer, an AI tool that drafts data-driven marketing campaigns from plain-language prompts, now in private beta.

By Mark Tarre • 4 min read • Wed, 25th Mar 2026
AI aids product discovery, but shoppers shun checkout
Data Protection

AI aids product discovery, but shoppers shun checkout

AI is reshaping how shoppers discover products online, but Criteo data shows few trust it to handle checkout or share sensitive details.

By Shannon Williams • 4 min read • Fri, 20th Mar 2026
AI speeds up content production, but sameness a problem
Customer Experience

AI speeds up content production, but sameness a problem

PhotoShelter report finds content is produced faster with AI, but brands are still battling generic content, stalled approvals and flat audience engagement.

By Shannon Williams • 4 min read • Thu, 19th Mar 2026
Perion debuts Outmax AI agent to optimise TikTok ads
Marketing Technologies

Perion debuts Outmax AI agent to optimise TikTok ads

Perion launches Outmax AI agent for TikTok, promising brands up to 25% better ad performance via its cross-channel optimisation engine.

By Kaleah Salmon • 3 min read • Wed, 11th Mar 2026
Syndigo buys Taggstar to boost real-time retail messaging
DevOps

Syndigo buys Taggstar to boost real-time retail messaging

Syndigo has snapped up Taggstar, folding its real-time social proof messaging into a wider product data cloud for retailers and brands.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 11th Mar 2026
Global Day of Unplugging pushes brands to cut noise
Data Protection

Global Day of Unplugging pushes brands to cut noise

Global Day of Unplugging puts pressure on brands to dial down digital noise and build more trusted, human and community-led connections.

By Kaleah Salmon • 3 min read • Sat, 7th Mar 2026
Brands plan to boost content budgets despite AI friction
Software-as-a-Service

Brands plan to boost content budgets despite AI friction

Brands plan to lift content budgets and AI use, but fragmented tools are fuelling burnout, wasted spend and slower campaign launches.

By Catherine Knowles • 4 min read • Fri, 6th Mar 2026

Stories from Other Regions

Multichannel marketing stories

Braze says AI spending must deliver measurable gains
Digital Transformation

Braze says AI spending must deliver measurable gains

Braze studies say brands must link AI to customer data and real-time decisioning to win measurable gains, with only a few seeing returns.

By Sofiah Nichole Salivio • 3 min read • Last month