Digital Transformation / DX
Artificial Intelligence / AI
Internet of Things
Game review: NBA 2K22 (PS5)
Graphically, NBA 2K22 still remains to be the best looking sports game available on the market.
2K A/NZ unveils life-size NBA 2K21 LEGO statue
2K Australia and New Zealand has teamed up with The Brickman to create a one-of-a-kind statue of NBA superstar, Zion Williamson.
Game review: NBA 2K21 (Xbox One)
NBA 2K21 presents a basketball game with courts packed with fans and even a bustling neighbourhood, all with not a facemask in sight. The developers really know how to rub it in.
Game review: NBA 2K20 (PS4) makes you work for success
2K continue to push the envelope to give us yet another slick, gorgeous-looking entry to their long-running basketball franchise.
NBA and Unbnd announce an immersive content partnership
By creating engaging and memorable experiences, Unbnd aims to transform the way brands connect with people.
Game review: NBA 2K19 steps onto the court
NBA 2K19 is not as predatory as NBA 2K18 although the MyCareer mode is still a huge grind. No matter how long you play the game, virtual currency is everywhere and you need to earn it in order to increase the statistics for your player.
Kiwi app DROPIT and NBA’s Phoenix Suns sign three-year partnership agreement
More than 180,000 avid fans are expected to interact with the DROPIT app during Phoenix Suns’ home matches this 2017/18 NBA season.
NanoLumens turns up the heat on fan experience
Florida basketball fans are basking in an immersive fan experience thanks to digital signage - which is also providing new revenue for the arena owner
NBA 2K16 is the definitive basketball game
2K Sports has been riding high recently and NBA 2K16 is proof that this is indeed the best basketball video game series of all time.
NBA 2K15 shoots for three and is a winner
The NBA 2K games has become the premier basketball franchise in the gaming industry. The latest release of NBA 2K15 shows just way the series is revered by so many gamers around the world.
Kiwi Lorde makes it to NBA 2K15 soundtrack
New Zealand's own Lorde is already worldwide famous and now one of her songs will be featured in the NBA 2K15 soundtrack.
NBA 2K14 MyCAREER available on next-gen
2K today released the NBA 2K14 MyCAREER game mode trailer highlighting the development of the all-new gameplay mode only available on NBA 2K14 for PlayStation4 and Xbox One.
NBA 2K14: PS4 Gameplay Video
Today 2K games has released a video of NBA 2K14 made up of game footage from the PS4.
Review: NBA 2K14
Ever since the release of NBA 2K11 in 2010, the series has been going very strong thanks to the addition of Michael Jordan.
EA rips off the covers for NBA LIVE 14
Cleveland Cavaliers Kyrie Irving will be the official cover athlete of NBA LIVE 14 when the game launches this spring on the Xbox One and PlayStation 4.
Game review NBA Jam
This basketball classic is still on fire some 17 years after it first set arcades ablaze.
EA delays NBA Elite 11
Bad feedback from a glitch-ridden demo has forced EA to delay the release of its basketball reboot.
Game review: NBA 2K10
NBA2K or NBA Live; A choice that perplexes basketball fans year in, year out.
Game review: NBA 2k9
Rivalries between teams are at the heart of sporting passion.
NBA 08 – PS3
Basketball fans behold (and prepare for the anticlimax) of this basketball sim.