Ned Shawa stories

Ned Shawa explores how AI-driven agents are transforming the way people and businesses interact online, especially in commerce. His writing examines what happens when software agents, rather than humans, navigate websites, make purchases, and negotiate on our behalf.

By reading Ned’s work, you’ll gain a clearer view of how agentic systems challenge familiar models like ad-based discovery, click-through funnels, and traditional user interfaces. He highlights the technical and strategic shifts required for firms to adapt, from API-first thinking to reimagined customer journeys built around automation rather than manual browsing.