Online marketing stories

Anonymised debuts Audience Lift, promising 30-40% performance gains by turning first-party data into dynamic, privacy-safe ad audiences.

emma integrates IONOS Cloud into its platform, giving European organisations a sovereign multi-cloud option with unified cost and governance control.

AI is fuelling a boom in solo UK “Founder + AI” ventures as entrepreneurs favour lean, automated operations over hiring staff.

Porsche launches a cloud-based 3D Cayenne Electric configurator, streaming photoreal models to browsers, apps and dealer showrooms.

Brands must build “machine trust” by 2026 or risk vanishing from AI-led discovery as CEEK warns creativity alone will no longer secure visibility.

Jaded London taps Verde Digital for an SEO overhaul as it chases GBP £100 million in revenue and ramps up global streetwear expansion.

Agentic AI is set to move from hype to frontline tool by 2026, autonomously steering cyber defence workflows and search-led marketing.

Integral Ad Science taps former LinkedIn leader Melissa Furze as Head of Data Science to steer an AI-first strategy in ad verification.

Tesco tops the UK’s Christmas social media league, outpacing rivals on engagement and EMV with a wide-reaching creator-led strategy.

Manchester agency PushON marks 20 years with 40% revenue growth, tripled scale and fresh AI-driven, international eCommerce ambitions.

Australia Post teams with The ICONIC and Oz Hair and Beauty, offering AUD $10 rewards to steer online shoppers towards Parcel Lockers.

HeterMedia has enhanced hybrid meetings at its new Hong Kong office with Sennheiser’s TeamConnect Ceiling 2 microphones and TC Bar M conferencing devices for clearer collaboration.

In Marketing We Trust secures seven major clients including Grab and OCBC, expands APAC team with senior hires to boost media, SEO, and data services.

MARS brightened Auckland's winter with Skittles Cloudz launch, transforming Britomart Station and MetService for a vibrant commuter experience.

Taboola advises SMBs to prepare early and use targeted strategies to succeed in Amazon Prime Day 2025, running from 8-14 July as a four-day event.

Maplin’s AI-driven ad strategy has powered a 17% profit rise and 14.2% revenue growth, outpacing UK online retail averages significantly in the past year.

Taboola’s new Predictive Audiences tool boosts advertiser ROI by up to 270%, using AI to target high-converting users across its network.

Jellyfish has unveiled an AI-driven media platform aimed at revolutionising in-house marketing, promising a 65% cut in campaign launch times.

A study led by Japanese academics reveals that offline coupons significantly outperform online ones in driving consumer engagement and redemption rates.

Research by Storyblok reveals 93% of marketers and developers dissatisfied with their CMS, citing integration shortcomings and outdated content as key issues.