Online marketing Stories - Page 3

Australian Stories

Online marketing stories

Australia Post campaign boosts Parcel Locker rewards

Australia Post teams with The ICONIC and Oz Hair and Beauty, offering AUD $10 rewards to steer online shoppers towards Parcel Lockers.

By Sean Mitchell • 3 min read • Mon, 8th Dec 2025

Management

Rome2Rio welcomes Wendy Olson Killion as new CEO

Rome2Rio names travel industry veteran Wendy Olson Killion as new CEO to spearhead its vision for global trip planning and platform growth.

By Imee Dequito • 3 min read • Wed, 18th Sep 2024

Global Stories

Online marketing stories

Gaming

Porsche debuts cloud 3D configurator for Cayenne EVs

Porsche launches a cloud-based 3D Cayenne Electric configurator, streaming photoreal models to browsers, apps and dealer showrooms.

By Sofiah Nichole Salivio • 5 min read • Mon, 12th Jan 2026

DevOps

CEEK warns brands: win machine trust or vanish by 2026

Brands must build “machine trust” by 2026 or risk vanishing from AI-led discovery as CEEK warns creativity alone will no longer secure visibility.

By Mark Tarre • 4 min read • Mon, 12th Jan 2026

Digital Transformation

Agentic AI poised to transform cyber defence & search

Agentic AI is set to move from hype to frontline tool by 2026, autonomously steering cyber defence workflows and search-led marketing.

By Shannon Williams • 5 min read • Sat, 10th Jan 2026

Data Protection

Integral Ad Science hires Melissa Furze to lead AI push

Integral Ad Science taps former LinkedIn leader Melissa Furze as Head of Data Science to steer an AI-first strategy in ad verification.

By Mark Tarre • 4 min read • Wed, 7th Jan 2026

Unified Communications

HeterMedia boosts hybrid meetings with Sennheiser tech in Hong Kong

HeterMedia has enhanced hybrid meetings at its new Hong Kong office with Sennheiser's TeamConnect Ceiling 2 microphones and TC Bar M conferencing devices for clearer collaboration.

By Melvin Hipolito • 3 min read • Wed, 10th Sep 2025

Data Analytics

In Marketing We Trust wins seven clients & expands team

In Marketing We Trust secures seven major clients including Grab and OCBC, expands APAC team with senior hires to boost media, SEO, and data services.

By Kaleah Salmon • 3 min read • Fri, 1st Aug 2025

DevOps

Taboola advises SMBs on strategies for Amazon Prime Day 2025 success

Taboola advises SMBs to prepare early and use targeted strategies to succeed in Amazon Prime Day 2025, running from 8-14 July as a four-day event.

By Shannon Williams • 5 min read • Wed, 9th Jul 2025

Marketing

Offline coupons drive higher engagement over online ones

A study led by Japanese academics reveals that offline coupons significantly outperform online ones in driving consumer engagement and redemption rates.

By Shannon Williams • 3 min read • Thu, 23rd Jan 2025

Unified Communications

Majority of marketers dissatisfied with current CMS tools

Research by Storyblok reveals 93% of marketers and developers dissatisfied with their CMS, citing integration shortcomings and outdated content as key issues.

By Catherine Knowles • 3 min read • Wed, 27th Nov 2024

Marketing Technologies

Kantar report reveals key marketing trends for 2025

Kantar's Marketing Trends 2025 report reveals consumer distrust in AI ads, urging brands to prioritise transparency and inclusivity as key strategies for the future.

By Catherine Knowles • 3 min read • Fri, 8th Nov 2024

Stories from Other Regions

Online marketing stories

Software-as-a-Service

AI drives rise of solo 'Founder + AI' UK businesses

AI is fuelling a boom in solo UK “Founder + AI” ventures as entrepreneurs favour lean, automated operations over hiring staff.

By Kaleah Salmon • 3 min read • Mon, 12th Jan 2026

Marketing Technologies

Jaded London hires Verde to fuel £100m SEO growth push

Jaded London taps Verde Digital for an SEO overhaul as it chases GBP £100 million in revenue and ramps up global streetwear expansion.

By Sofiah Nichole Salivio • 4 min read • Mon, 12th Jan 2026

Marketing Technologies

Tesco leads UK supermarkets in Christmas social media win

Tesco tops the UK's Christmas social media league, outpacing rivals on engagement and EMV with a wide-reaching creator-led strategy.

By Joseph Gabriel Lagonsin • 4 min read • Tue, 6th Jan 2026

Digital Transformation

PushON marks 20 years with rapid growth & AI focus

Manchester agency PushON marks 20 years with 40% revenue growth, tripled scale and fresh AI-driven, international eCommerce ambitions.

By Kaleah Salmon • 4 min read • Fri, 2nd Jan 2026

Metservice

Skittles Cloudz launch dazzles Auckland commuters with colour

MARS brightened Auckland's winter with Skittles Cloudz launch, transforming Britomart Station and MetService for a vibrant commuter experience.

By Melvin Hipolito • 3 min read • Wed, 23rd Jul 2025

Digital Transformation

Maplin's AI-powered ad strategy fuels 17% profit surge online

Maplin's AI-driven ad strategy has powered a 17% profit rise and 14.2% revenue growth, outpacing UK online retail averages significantly in the past year.

By Shannon Williams • 5 min read • Fri, 20th Jun 2025