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Reputation management Stories

Australian Stories

Reputation management stories

Why your cybersecurity firm's Google rankings are a security risk in disguise
Ransomware

Why your cybersecurity firm's Google rankings are a security risk in disguise

Enterprise buyers may never reach the sales call if a security firm is absent from search results, because digital authority now shapes trust and deal flow.

By Dominic Vivarini • 6 min read • This month
Corporate lunches shape client trust, says psychologist
Customer Experience

Corporate lunches shape client trust, says psychologist

Poorly handled lunches can lose deals, as a psychologist says clients judge hosts on venue, manners and how they read the room.

By Sofiah Nichole Salivio • 5 min read • This month
Atlas warns of AI reputation breach for businesses
Software-as-a-Service

Atlas warns of AI reputation breach for businesses

Incorrect AI responses are already steering customers away, with Atlas finding factual errors in most brand profiles across major platforms.

By Catherine Knowles • 4 min read • This month
Training lags behind AI use in Australian workplaces
DevOps

Training lags behind AI use in Australian workplaces

Only 21.1% of workers have had training, leaving many to rely on generative AI at work while still worrying about errors and poor output.

By Mark Tarre • 4 min read • Last month
How MSPs can win more clients by showing up where CIOs are already looking
Customer Experience

How MSPs can win more clients by showing up where CIOs are already looking

Search visibility, trade coverage and peer mentions now shape which managed service providers make CIO shortlists in Australia.

By Dominic Vivarini • 8 min read • Last month
Every tech vendor looks credible online. Here's how to tell which ones actually are
Software-as-a-Service

Every tech vendor looks credible online. Here's how to tell which ones actually are

For CIOs, independent coverage can reveal whether a vendor’s online prominence reflects real market traction or just polished marketing.

By Dominic Vivarini • 6 min read • Last month

Global Stories

Reputation management stories

Gartner says 40% of governments will create TrustOps
Digital Transformation

Gartner says 40% of governments will create TrustOps

Deepfake threats are pushing public bodies to harden identity checks and governance, as Gartner forecasts dedicated TrustOps teams by 2028.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Trustpilot study says active reviews boost AI citations
Customer Experience

Trustpilot study says active reviews boost AI citations

Brands with active Trustpilot pages were far more likely to surface in AI answers, with the highest citation rate reaching 75.3%.

By Sean Mitchell • 4 min read • This month
Sinch survey finds 74% of firms rolled back AI agents
Digital Transformation

Sinch survey finds 74% of firms rolled back AI agents

Governance and safety costs are now overtaking development as many firms struggle to keep live customer-facing AI agents reliable and compliant.

By Sean Mitchell • 4 min read • This month
Adobe completes Semrush deal to boost AI search tools
Digital Transformation

Adobe completes Semrush deal to boost AI search tools

The acquisition gives marketers new tools to track brand visibility as AI-led discovery reshapes how shoppers find products online.

By Sean Mitchell • 5 min read • This month
Buy reviews searches surge 1,325% as trust worries grow
Customer Experience

Buy reviews searches surge 1,325% as trust worries grow

Shoppers are being urged to scrutinise online sellers after search data showed a sharp rise in queries for bought credibility signals.

By Joseph Gabriel Lagonsin • 5 min read • This month
AI referrals convert nearly three times better than search
Marketing Technologies

AI referrals convert nearly three times better than search

Brands may need to rethink search spending as AI-driven visits from ChatGPT and similar tools convert almost three times better than Google traffic.

By Joseph Gabriel Lagonsin • 3 min read • Last month
Conductor launches AgentStack for AI search visibility
Data Analytics

Conductor launches AgentStack for AI search visibility

Marketers face new pressure to track brand presence in AI answers, as Conductor's suite helps enterprises monitor citations and sentiment.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Stories from Other Regions

Reputation management stories

AskNicely launches Reputation Manager for service chains
Data Analytics

AskNicely launches Reputation Manager for service chains

For multi-location service brands, the new tool links surveys, reviews and listings to help lift ratings, retain customers and cut costs.

By Kaleah Salmon • 4 min read • Last month
The AI visibility gap: Why paid, owned channels are no longer enough for B2B tech
Marketing Technologies

The AI visibility gap: Why paid, owned channels are no longer enough for B2B tech

AI tools now favour recent, credible coverage over paid media, leaving B2B tech firms with a growing visibility gap in search results.

By Patrick Keenan • 5 min read • Last month
Cyber breaches need communications planning, data warns
Firewalls

Cyber breaches need communications planning, data warns

Businesses could save about 20% on breach costs if they prepare responses in advance, according to QBE and Atmos claims data.

By Dwayne Alexander • 14 min read • Last month
New Zealand businesses warned over illegal review gating
Software-as-a-Service

New Zealand businesses warned over illegal review gating

Pressure from regulators and Google is putting firms at risk of hefty penalties if they screen out unhappy customers before asking for public reviews.

By Joseph Gabriel Lagonsin • 4 min read • Last month