IT Brief Australia - Technology news for CIOs & IT decision-makers
Australia

Australian Stories

Retail media stories

Amazon DSP adds Spotify ads in Australian integration
Digital Entertainment

Amazon DSP adds Spotify ads in Australian integration

Amazon Ads links its DSP with Spotify in Australia, giving brands programmatic access to streaming audio and video ads in one platform.

By Sofiah Nichole Salivio • 4 min read • Thu, 19th Mar 2026
Epsilon links digital retail media to in‑store sales
Customer Experience

Epsilon links digital retail media to in‑store sales

Epsilon launches Australian tool linking digital retail media exposure to in-store sales, unifying eCommerce and physical performance data.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 11th Mar 2026

Global Stories

Retail media stories

Pacvue adds Reddit Ads to unify retail media planning
Customer Experience

Pacvue adds Reddit Ads to unify retail media planning

Pacvue to plug Reddit Ads into its commerce system, uniting community insights with retail media planning in one performance workflow.

By Sofiah Nichole Salivio • 3 min read • Thu, 19th Mar 2026
Barrows & QSIC sync in‑store audio with digital video
Digital Signage

Barrows & QSIC sync in‑store audio with digital video

Barrows Connected Store and QSIC partner to sync in‑store video and audio, promising data‑driven, unified retail media and measurement.

By Sofiah Nichole Salivio • 4 min read • Thu, 19th Mar 2026
Pattern appoints David Jennison to lead European growth
Data Analytics

Pattern appoints David Jennison to lead European growth

Pattern appoints ex-Amazon eCommerce Specialist David Jennison as Europe MD to spearhead marketplace-driven growth and AI-powered expansion.

By Sofiah Nichole Salivio • 4 min read • Tue, 17th Mar 2026
Komerz buys Glassbox in deal valuing firm at USD $330m
Customer Experience

Komerz buys Glassbox in deal valuing firm at USD $330m

Komerz snaps up Glassbox in move valuing the group at USD $330m, bolstering its Creative Commerce offer across global markets.

By Mark Tarre • 3 min read • Fri, 13th Mar 2026
Constructor posts surge on AI retail search momentum
Hyperscale

Constructor posts surge on AI retail search momentum

Constructor rides AI retail search boom with 82% customer growth, 116% EMEA revenue jump and 322bn annual product discovery interactions.

By Sean Mitchell • 4 min read • Fri, 13th Mar 2026
Wandsworth digital billboard gets luxury-ready revamp
Smart Cities

Wandsworth digital billboard gets luxury-ready revamp

BackLite and Wildstone unveil a revamped Wandsworth digital billboard, targeting luxury brands amid rising UK premium ad spend.

By Sofiah Nichole Salivio • 4 min read • Fri, 13th Mar 2026
Perion debuts Outmax AI agent to optimise TikTok ads
Marketing Technologies

Perion debuts Outmax AI agent to optimise TikTok ads

Perion launches Outmax AI agent for TikTok, promising brands up to 25% better ad performance via its cross-channel optimisation engine.

By Kaleah Salmon • 3 min read • Wed, 11th Mar 2026
Syndigo buys Taggstar to boost real-time retail messaging
DevOps

Syndigo buys Taggstar to boost real-time retail messaging

Syndigo has snapped up Taggstar, folding its real-time social proof messaging into a wider product data cloud for retailers and brands.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 11th Mar 2026
Sparkfly & PlayOn link school sports to retail data
Data Protection

Sparkfly & PlayOn link school sports to retail data

Sparkfly and PlayOn team up to tie retail offers and attribution to millions of US high school sports fans across ticketing and streaming.

By Sofiah Nichole Salivio • 4 min read • Wed, 11th Mar 2026
Vudoo & PubMatic launch shoppable programmatic ads
Customer Experience

Vudoo & PubMatic launch shoppable programmatic ads

Vudoo partners with PubMatic to bring shoppable, commerce-enabled ads to its programmatic marketplace via a single deal ID integration.

By Karen Joy Bacudo • 3 min read • Fri, 6th Mar 2026
LiveRamp unveils AI agents for data-driven marketing
Data Protection

LiveRamp unveils AI agents for data-driven marketing

LiveRamp launches partner-built AI agents in its platform, automating audience planning, cross-media measurement and privacy-safe optimisation.

By Catherine Knowles • 4 min read • Fri, 6th Mar 2026
Criteo becomes first adtech partner for ChatGPT ads
Customer Experience

Criteo becomes first adtech partner for ChatGPT ads

Criteo joins OpenAI's ChatGPT ad pilot as first adtech partner, testing conversational commerce ads across ChatGPT Free and Go in the US.

By Karen Joy Bacudo • 3 min read • Thu, 5th Mar 2026
Typeface unveils AI engine for governed marketing at scale
DevOps

Typeface unveils AI engine for governed marketing at scale

Typeface launches a Marketing Orchestration Engine, unifying AI agents, brand data and IT controls to govern cross-channel campaigns at scale.

By Sean Mitchell • 4 min read • Thu, 5th Mar 2026

Stories from Other Regions

Retail media stories

Epsilon links digital retail media to UK in-store sales
Customer Experience

Epsilon links digital retail media to UK in-store sales

Epsilon launches UK tool linking digital retail media to in-store sales, promising a single view of online and offline campaign impact.

By Sofiah Nichole Salivio • 4 min read • Wed, 11th Mar 2026
THG Ingenuity opens gifting ad channel to partners
Customer Experience

THG Ingenuity opens gifting ad channel to partners

THG Ingenuity opens its Gift With Purchase ad channel to external brands, promising higher conversion and fresh retail media revenues.

By Kaleah Salmon • 3 min read • Sat, 7th Mar 2026