Retail media Stories - Page 7 - IT Brief Australia

Australian Stories

Retail media stories

Shopfully appoints Blake Wright to boost Australian retail media

Shopfully appoints Blake Wright as Sales Director in Australia to expand its retail media presence and drive growth across digital and omnichannel platforms.

By Catherine Knowles • 3 min read • Tue, 19th Aug 2025

Customer Experience

Brands overlook 'identity resolution gap' in AI-driven customer data era - expert warns

Most brands invest in customer data unification yet overlook identity resolution, crucial for personalised AI strategies and effective retail media use.

By Billy Loizou • 4 min read • Tue, 12th Aug 2025

Data Analytics

The Pistol to lead Liquor Legends retail media transformation

The Pistol will lead the Liquor Legends Retail Media program, using data and technology to boost transparency and growth across 350+ Australian outlets.

By Melvin Hipolito • 3 min read • Wed, 16th Jul 2025

Customer Experience

Five ways retailers can maximise profits this winter with improved order fulfillment

Retailers can boost winter profits by improving order fulfilment through smart inventory use, localised sales, AI integration, and aligned advertising strategies.

By Jamie Cairns • 3 min read • Thu, 3rd Jul 2025

Marketing Technologies

Amazon's APS welcomes inclusion of Melbourne startup Vudoo

Amazon has welcomed Melbourne-based adtech startup Vudoo into its Publisher Services Connections Marketplace, enhancing publishers' ability to monetise content effectively.

By Melania Watson • 3 min read • Tue, 15th Apr 2025

Global Stories

Retail media stories

Digital Transformation

David Jones, BWS & The Iconic expand digital post-purchase offers

David Jones, BWS and The Iconic partner with Rokt to offer tailored post-purchase promotions, enhancing customer experience and boosting revenue.

By Kaleah Salmon • 3 min read • Thu, 21st Aug 2025

Marketing Technologies

Michelle Whelan joins Komerz as Global Chief Business Officer

Michelle Whelan joins Komerz as Global Chief Business Officer, also investing personally, to drive global sales and marketing growth for challenger brands.

By Jed Nykolle Harme • 3 min read • Wed, 30th Jul 2025

Customer Experience

PriceSpider unveils Wayvia to advance AI-driven retail insights

PriceSpider launches Wayvia, an AI-driven retail platform that enhances brand insights and revenue across channels with 20 years of shopper data.

By Catherine Knowles • 4 min read • Fri, 25th Jul 2025

Data Protection

Eagle Eye Execs Embrace AI Appreciation Day

Eagle Eye executives mark AI Appreciation Day by highlighting AI's ethical challenges and future in retail personalisation and loyalty sectors.

By Staff Writer • 8 min read • Mon, 14th Jul 2025

Fintech

Zitcha appoints Tony Karp as Group COO amid global expansion drive

Zitcha appoints Tony Karp as Group COO to drive global growth, reinforcing leadership amid expansion in APAC and North America retail media markets.

By Melvin Hipolito • 4 min read • Mon, 23rd Jun 2025

Customer Experience

Dentsu integrates eye-tracking data for media planning

Dentsu has integrated in-store eye-tracking data from Co-op Media Network into its tool, enhancing media planning with real-world retail attention insights.

By Jed Nykolle Harme • 3 min read • Tue, 10th Jun 2025

Customer Experience

Eagle Eye & Ecrebo partner to boost smart receipt marketing

Eagle Eye and Ecrebo have partnered to blend personalised marketing with POS tech, enhancing retail promotions and loyalty programmes at store checkouts.

By Melvin Hipolito • 3 min read • Wed, 7th May 2025

Artificial Intelligence

Michael Dunlop returns to Australia as Rokt Head of APAC

Michael Dunlop returns to Australia as Head of Commercial APAC at Rokt, set to spearhead growth strategies across the region after six years in New York.

By Melvin Hipolito • 2 min read • Mon, 7th Apr 2025

Stories from Other Regions

Retail media stories

Customer Experience

Westfield Rise launches AI-powered DOOH targeting for 600 profiles

Westfield Rise launches AI-driven DOOH platform, enabling brands to target 600 shopper profiles with precise digital-style campaigns in physical retail spaces.

By Jed Nykolle Harme • 3 min read • Tue, 15th Jul 2025

Data Analytics

Tradebyte launches TB.360 Pro to enhance brand marketplace data

Tradebyte launches TB.360 Pro, an upgraded analytics platform helping fashion brands optimise sales, returns and retail media across marketplaces like Amazon and ASOS.

By Kaleah Salmon • 3 min read • Wed, 9th Jul 2025

Customer Experience

John Lewis expands retail media to offsite digital channels

John Lewis Partnership now allows brands to run ads offsite on digital channels using first-party data, expanding beyond its own platforms for broader reach.

By Jed Nykolle Harme • 3 min read • Tue, 1st Jul 2025

Customer Experience

UK brands risk loyalty loss as personalisation gap widens

Over half of UK consumers feel brands lack personal touch, risking loyalty as marketers struggle to leverage real-time data for tailored experiences, says SAP Emarsys.

By Jed Nykolle Harme • 3 min read • Thu, 26th Jun 2025