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social media management news stories

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Social Media
APAC consumers say firms' social media reputation matters
If a crisis unfolded, 38% would stop using an organisation’s products if they were caught up in a crisis that spilled online.
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Customer experience
Firms that use social as a 'megaphone' miss out on transformation - Hootsuite
Organisations often limit social to the marketing department, but instead it should be connected into the ‘lifeblood and workflow’.
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Digital Marketing
Hootsuite leads the social engagement charge - Forrester report
“Hootsuite leads the pack with its seller focus and scale,” writes Forrester principal analyst Mary Shea.
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Search engine optimisation
Jobs 'aplenty' for freelance writers, devs & eCommerce specialists?
Jobs tagged with the keyword ‘writing’ took the top spot as the fastest moving job in 2018.
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Social Media
Hootsuite's five social trends marketers should take note of
These trends should keep marketers, customer experience leaders, social media professionals and executives awake at night.
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LinkedIn
Hootsuite's new social media integrations for LinkedIn
Companies with a HootSuite and LinkedIn presence will have more ways to maximise social media impact.
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Customer experience
Four ways social media management software is transforming CX
Gartner’s 2017 Customer Experience in Marketing Survey indicated that 67% of companies feel they compete mostly or completely on the basis of CX.
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Nokia
NBN Co names Paul Tyler as its new chief customer officer
Tyler previously served as group managing director of Telstra business.
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Solutions
Forrester names Hootsuite leader in social media management solutions
Hootsuite received the highest possible scores in the measurement and data functionality, planned enhancements, and pricing transparency criteria.
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Social Media
Twitter welcomes TweetDeck to the nest
The move comes as no surprise considering 13 percent of all tweets are sent from TweetDeck.
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Social Media
Overcoming your social media fears
Why are so many businesses afraid of social media? Are they afraid they're too boring?
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Social Media
A wise media tool
You’ll need a tool to streamline your conversations to make your social media work for you!
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Social Media
How are you doing? Ask the customer
You need a strong understanding of your site’s metrics and monitoring platform, and the confidence to help you cope with the inevitable knockers.
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Social Media
THE TOP 5 HIDDEN DANGERS FOR SOCIAL NETWORKING
Whether you or your business is into social networking or not, you cannot afford to ignore new media channels.
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Facebook
Tips for Facebook success
There are 500 million users on Facebook today and Facebook pages have created more than 5.3 billion fans.
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Social Media
PROTECT YOUR IDENTITY
Do you really want your boss (or a potential employer) to see the photos from Friday night’s party?