TikTok Stories

Australian Stories

TikTok stories

Convo launches StoryVideo to link TV ads with mobile

Rising Australian video budgets are driving demand for formats that extend TV commercials onto phones, with connected TV now taking 60% of publisher video spend.

By Sofiah Nichole Salivio • 4 min read • Last week

Global Stories

TikTok stories

Artificial Intelligence

Pattern helps Oroton boost apparel reach across channels

The shift is intended to help the fashion label turn online discovery into store visits as it pushes beyond handbags into ready-to-wear clothing.

By Karen Joy Bacudo • 3 min read • 2 days ago

Generative AI

Australia's social ad spend to hit USD $6.15 billion

Social platforms now command more than a third of Australia's digital ad market, with spend forecast to climb 16.5% to USD $6.15 billion in 2026.

By Karen Joy Bacudo • 5 min read • Last week

Enterprise Resource Planning

team.blue launches AI connectors across software brands

Small businesses can now manage bookings, campaigns and compliance inside AI chatbots instead of switching between separate software tools.

By Regine Laguilles • 5 min read • Last week

YouTube

Collabstr adds Snapchat creators to brand marketplace

Brands can now run Snapchat campaigns through Collabstr's self-serve marketplace, giving access to more than a quarter of its creator base.

By Mara Sugue • 3 min read • Last month

Artificial Intelligence

Zeeën launches US app to help people find nearby friends

The rollout targets Americans feeling isolated by making it easier to meet nearby people who share interests, without using dating-style matching.

By Joseph Gabriel Lagonsin • 4 min read • Last month

YouTube

Arla & VIOOH find pDOOH lifts Norwegian store visits

All nine campaigns produced a rise in footfall, with shoppers typically visiting stores within two days of seeing the ads.

By Sofiah Nichole Salivio • 3 min read • Last month

Digital Transformation

Amazon rivals beauty chains as Australian sales shift online

Marketplaces are now taking as much Australian online beauty revenue as specialist chains, with consumers increasingly shopping through Amazon and social media.

By Raphael Veloso • 4 min read • Tue, 29th Sep 2026

Stories from Other Regions

TikTok stories

Airlines

Travel brands lag in paid social as ad variety stalls

Most travel marketers plan to lift spending on paid social, but few feel ready as AI-driven platforms reward wider ad variety.

By Karen Joy Bacudo • 4 min read • Today

YouTube

Young people plan to sidestep UK's under-16 social ban

Many families may face a new safety challenge, with research finding 42% of 11 to 15-year-olds expect to move to apps outside the rules.

By Sofiah Nichole Salivio • 4 min read • 3 days ago

YouTube

Young people plan to dodge social media ban, EE warns

Many families may need to prepare for children to shift to less regulated apps, as research shows 42% of teens expect to bypass the ban.

By Sofiah Nichole Salivio • 4 min read • Last week

Software-as-a-Service

Hiscox quiz taps UK thirst for business jargon meanings

Unfamiliar workplace jargon is putting off would-be founders, with 65% of UK respondents saying they do not feel confident starting a business.

By Mara Sugue • 4 min read • Last month

Generative AI

ChatGPT & Perplexity enter most-scraped sites ranking

Businesses are now tracking how AI answers mention them, as ChatGPT and Perplexity accounted for 24% of scraping requests in Decodo's top 10.

By Joseph Gabriel Lagonsin • 5 min read • Last month

Amazon

Teens drive culture more than young adults, study says

Teen-led content reaches young adults four times as often, upending marketers' assumptions about where online trends begin.

By Regine Laguilles • 4 min read • Last month

Pandora

Vinted & Damson Madder climb UK fashion rankings

Resale and independent labels are drawing more creator attention, with Vinted up 16 places and Damson Madder up 15 in UK Instagram rankings.

By Sean Mitchell • 4 min read • Last month

Software-as-a-Service

Hiscox finds UK searchers baffled by business acronyms

Many Britons still need to look up basic business shorthand, with 65% lacking confidence to start a company and KPI topping searches.

By Sean Mitchell • 3 min read • Last month

Digital Transformation

Global generative AI use hits 3.24 billion monthly

The shift is reshaping how people find information online, with web traffic down more than 10 per cent since ChatGPT launched and social use climbing.

By Mara Sugue • 5 min read • Last month

Artificial Intelligence

Brand Champions launches postcode check for pharmacies

Community pharmacies could miss out on local demand unless they improve their online visibility, Brand Champions said as it launched a postcode check service.

By Sofiah Nichole Salivio • 4 min read • Last month