Stories by David Yockelson
Tips for tech providers - benefits and value statements aren't the same thing
Mon, 20th Feb 2017
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gartner
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automotive
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ndi
Competing in today's tech market means understanding the value your product delivers to customers, not just its features.
Cloud marketplaces: The death knell for resellers?
Wed, 25th Jan 2017
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cloud services
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gartner
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resellers
There will be less need for middlemen, resellers in particular. Cloud platforms and marketplaces eliminate geographical issues...
What is the future of sales without sellers?
Thu, 1st Dec 2016
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cloud services
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hyperscale
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public cloud
There is one startling development that is in its very early stages but is poised to make a huge impact across the industry.
How big acquisitions represent buying into disruption
Mon, 25th Jul 2016
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mobility
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gartner
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disruption
The Softbank acquisition of ARM Holdings and the Unilever acquisition of Dollar Shave Club signify prospective acquirers buying into disruption.
Early lessons from Pokemon Go
Thu, 14th Jul 2016
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gaming
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technology gifts
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vr
Pokemon Go has brought augmented reality to the masses, revealing the potential for brands to take advantage of the craze.
Expert advice: Vision vs Strategy
Mon, 20th Jun 2016
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partner programmes
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business
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marketing strategy
Experts warn, confusion between 'vision' and 'strategy' in marketing can hurt credibility and effectiveness.
Channel highlights from Gartner's technology and innovation conference
Fri, 10th Jun 2016
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gartner
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ndi
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partners
At Gartner's tech summit, key insights spotlight the rise of channel ecosystems, the challenges in choosing partners, and robust VC funding despite economic woes.
Channeling success: Helping you and your partners derive the most from your partnership
Tue, 7th Jun 2016
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partner programmes
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iot
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channel development
In spring's bloom, IBM, Cisco, and Bell Canada cultivate partnership prowess, sharing keys to a thriving channel ecosystem.
Data discussions daunt digital disruption
Thu, 12th May 2016
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iot
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encryption
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data encryption
Over the last few weeks, there have been several items in the news that mark an increasing trend about data ownership and usage.