The company has expanded its Australian team with the appointment of Tom Ward to the newly created role of vice president of data - analytics.

Based in Australia, Ward joins AgriWebb as the company continues to increase their software development and product uptake as well as accelerate the adoption of AgTech in Australia, the UK, and the US.

With over 15 years of experience in the industry, Ward is focused on encouraging the uptake of data-driven management in global agriculture practices. His expertise will also provide invaluable insights for AgriWebb to track farmers' needs and influence how the business can support farmers even more.

Prior to joining Agriwebb, Tom was Head of Data at Deputy. He has also held senior roles across various companies, including SITO Mobile, IPG Mediabrands, Financial Times, and Deloitte.

"As a business deeply grounded in data, it only makes sense that we appoint Tom Ward to this position to bring his strong expertise to the role," AgriWebb co-founder and CEO Justin Webb.

"We are confident that his analytical skills will allow AgriWebb to respond to the needs and challenges of farmers in Australia, the UK and US preemptively.

"We look forward to having Tom as a part of our tight knit global team to further our mission to encourage better, more sustainable farming practices."