AI-driven platform launched to aid not-for-profit fundraising

A Canberra-based firm has launched a platform designed to assist not-for-profits and charities with their fundraising efforts amid challenging economic conditions.

Developed by digital communications agency chillibeanmedia, the new platform, fundraiz.Ai, seeks to streamline fundraising activities for community organisations by leveraging artificial intelligence, behavioural analytics and automated content generation.

According to chillibeanmedia, fundraiz.Ai allows not-for-profit organisations to manage supporter communications, identify likely donors, and automate various aspects of their fundraising operations to reduce costs and administrative workloads.

Carlos Aguilera, Chief Executive Officer of chillibeanmedia, commented on the challenges facing many charitable groups. "The fundraising landscape is tough right now for many charities and not-for-profits — donor retention is down, expenses are up, and organisations are being asked to do more with less," he said.

He explained that the motivation behind developing fundraiz.Ai was based on a desire to help not-for-profits operate more effectively despite these increasing difficulties. "I'm really passionate about helping charities and not-for-profits thrive, not just survive, and making it as easy as possible to fundraise in the current climate, with the right donors. fundraiz.Ai was born from this passion," Aguilera stated.

One of the principal features of the fundraiz.Ai platform is its ability to analyse donor behaviour, identify individuals who are most likely to contribute, assess potential donation amounts, and help organisations target their efforts towards those most likely to bring impact. This data-driven approach aims to increase the efficiency and effectiveness of fundraising campaigns.

The platform also incorporates personalised communications at scale. Automated systems generate and distribute tailored emails and messages to supporters, seeking to increase engagement and prompt donations through content that resonates with each individual.

An additional aspect of the system is its focus on donor retention and growth. By tracking each donor's progress in real time, fundraiz.Ai offers organisations actionable recommendations to maintain supporter engagement and attempt to re-engage lapsed donors.

Organisations using fundraiz.Ai can monitor campaign performance instantly via real-time analytics, allowing them to identify which activities are working and make live adjustments to campaigns in progress. The developers state that this allows nonprofits to respond more rapidly to changing circumstances during fundraising drives.

In the area of content creation, fundraiz.Ai provides capabilities for generating items such as emails and social media posts in significantly less time. According to the company, this feature is intended to free up organisational staff to focus more directly on core mission activities rather than administrative duties.

Aguilera said, "What we've developed isn't just a tool — it's a digital ally for fundraisers."

He further explained the intent to make technology accessible for organisations with smaller resources, stating, "We want to equip purpose-led organisations with technology that was once only available to big commercial companies. Now, smaller local grassroots causes can run effective campaigns without needing to hire a team of marketers or data analysts."

According to chillibeanmedia, fundraiz.Ai has already been used in pilot trials by various local, national and international not-for-profits. The company reports that these early pilots increased supporter re-engagement rates of up to 40% and saved organisations as much as 25 hours per week in campaign preparation time.

Aguilera said, "When community groups are empowered with the right tools, they can focus on what really matters — serving those who rely on them and changing lives."