Analytic Partners named a leader in Gartner report

Analytic Partners has announced that it has been recognised as a Leader in the inaugural Gartner Magic Quadrant for Marketing Mix Modeling Solutions.

Analytic Partners is noted for its highest position in Ability to Execute and greatest distance in Completeness of Vision.

The Magic Quadrant reports offer a comprehensive overview of providers in specific markets, differentiating their capabilities as Leaders, Challengers, Visionaries, and Niche Players.

Nancy Smith, President and CEO of Analytic Partners, remarked, "We believe our position as a Leader underscores our dedication to our customers and our ongoing commitment to innovation. We appreciate the extensive research Gartner has done in guiding our industry forward. This recognition, we feel, highlights the critical role Commercial Analytics plays in delivering forward-looking decisioning for lasting, meaningful growth."

Analytic Partners provides a broad range of insights extending beyond Marketing Mix Modeling and Multi-Touch Attribution. Its Commercial Analytics solution is integrated with factors such as finance and supply chain, aiming to offer a comprehensive approach that facilitates brands in measuring impact and ensuring enduring growth.

Utilising the GPS Enterprise platform, Commercial Analytics merges data science with technology to furnish brands with actionable insights. This platform facilitates committed data management and advanced analytics aimed at helping brands attain their growth objectives.

In addition to the Magic Quadrant recognition, Analytic Partners was also acknowledged in Gartner's Critical Capabilities report for Marketing Mix Modeling Solutions. The company received the highest scores across all eight evaluated Use Cases, including Complex Marketing Analytics, Business Scenario Planning, Data Management, and Media Optimization.

The Magic Quadrant research offers fact-based perspectives, aiding businesses in making informed decisions based on market analysis and technological needs.

The recognition of Analytic Partners in Gartner's Magic Quadrant and Critical Capabilities report highlights the increasing importance of advanced analytics solutions in marketing and commercial strategy. With its focus on integrating data science and technology, the company demonstrates how comprehensive analytics platforms can support businesses in addressing complex challenges and achieving sustainable growth in a competitive landscape.