Infosys announced a strategic three-year partnership with the Australian Open.

The Australian Open, one of the world's most popular sports and entertainment events, has continued to evolve its digital experiences in recent years.

Infosys, as the Official Digital Innovation Partner of the Australian Open, will leverage its expertise in emerging technologies like Big Data - Analytics, Artificial Intelligence, as well as Virtual -, Augmented Reality, to provide unique, innovative and engaging experiences for fans.

Craig Tiley, Tournament Director, Australian Open, says, “Partnering with Infosys is an exciting next step in our ongoing quest to innovate the Australian Open and engage new audiences across the world.

“We have long understood the importance of using data and insights to improve connections with our fans, players, coaches and the rest of the tennis community and we look forward to working with Infosys to change the way we all experience our great sport in the future.

Salil Parekh, CEO and Managing Director, Infosys, said, “This partnership is about creating new ways of experiencing the Australian Open.

“We're really excited about the opportunity to showcase how digital technologies can enhance the boundaries of this tournament, to change the way the Australian Open is watched, analysed and played.

“This association with Tennis Australia also reaffirms our strategic commitment to the region where we partner with some of the leading enterprises in driving their digital transformation agenda.

Tennis Australia is the governing body of tennis in Australia, promoting and facilitating participation in tennis at all levels, as well as conducting national and international tournaments and events.