IT Brief Australia logo
Technology news for Australia's largest enterprises
Story image

The big fight for your digital platform

Wed 29 Jun 2016
FYI, this story is more than a year old

Article by Peter Sondergaard, senior vice president and global head of research, Gartner

Seconds Out, Round One: The Big Fight For Your Digital Platform Has Begun

Reset the clock because it’s back to the future; déjà vu all over again. The battle for ownership of digital platforms, where networks of stakeholders bring value to each other, has begun. It promises to be the biggest fight since the battle for ERP dominance back in the 1990’s (and we’re still dealing with that fallout).

The good news for CEOs is that there’s incredible opportunities for those companies that innovate, lead and ultimately succeed in the creation of new digital platforms that meet their customer’s needs better than their competitors. The bad news for those hearing about this seismic shift for the first time is, basically, you’re already a long way behind. The first punches have been thrown. But don’t despair – better late than never – read on.

Entering the Ring From All Directions

In the blue corner are the heavyweight champions; asset-intensive organisations that have been training hard to take an early lead to lock in their customers. They are the companies with emerging platforms such as GE’s ‘Predix’, GM’s concept for connected cars, and Caterpillar’s platform for connected machines. These companies are making a strong early play to create new proprietary digital platforms based on an ecosystem of vested partners and digital technologies that generate entirely new sources of revenue for all contributors based on their core assets, all while offering differentiated value to their customers.

In the red corner are the lightweight champions; non-asset intensive organisations that are born digital platforms that are now looking beyond their core capability to strike a knock out blow to traditional incumbents. These are companies like Google who seek new business opportunities like self-driving cars. Google knows it’s absolutely conceivable – maybe inevitable – that a Gen-Z-er will choose a new car based on whether it’s Android or a competitive operating system. Where a customer curates her music playlist will decide what she rides.

In the yellow corner – wait, what, there’s a yellow corner? What kind of bout is this? And there’s the rub. This is no ordinary fight. There are many more contenders entering the ring.  Here come Apps that are creating new consumer-driven interfaces based on both the traditional heavyweight and lightweight companies areas of strength; consider Nest and Amazon’s Echo in the connected home, or Healthkit in medicine. They are successfully attracting new customers to their digital platforms based principally on delivering a higher quality connected user-experience.

And then in the green corner – now you’re getting the idea, right? – here comes the cloud-based consumer-driven virtual digital interface. Hey, Cortana, knock out these guys for me. Hey, Alexa, forget the provider platform, or the Apps platform, or even the operating system platform, just manage my entire connected world wherever I go, okay?

Best Frenemies Forever; Until We’re Not

You’ve probably already reached the obvious conclusion from my description of how this fight is shaping up. Although everyone is battling everyone else in the race to own the platform in their vertical or horizontal market, all the contenders also have to work together to deliver each other’s experience to the customer.

Now that every company is a technology company, the rules of competition have changed, and by that, I mean everything is the same; frenemies forever, until you beat your competition into the ground.  We’ve got a long way to go before we find ourselves in the same place as the ERP market with two dominant providers, so there’s still time for your organisation to enter the ring to fight for your digital platform of the future.

So as a CEO what do you do?

An expensive ringside seat is not enough. You have to get in the ring. What do you need?

  • A digital strategy is now your business strategy. Stop thinking that you have a digital strategy separate from your corporate strategy. They are one and the same.
  • You need to rethink your organisational structure. What worked in the analogue world from an organisational perspective will not work in the digital world. You need a bimodal enterprise structure.
  • Talent is king. Task your head of HR to develop a strategy for digital talent. And ensure that HR is involved in developing internal skills in digital business. Your organisation needs to be on par with your customers in digital experience.
  • Focus on you digital customer experience. Someone on your leadership team needs to coordinate it or own your entire customer experience. And remember, digital and analogue experiences are intertwined
  • Algorithms are the core of your digital business. At the heart of everything sits algorithms. They will be the differentiating element of your strategy. Make sure your Chief Data Office owns it.

Article by Peter Sondergaard, senior vice president and global head of research, Gartner

Related stories
Top stories
Story image
Tech job moves - Forcepoint, Malwarebytes, SolarWinds & VMware
We round up all job appointments from May 13-20, 2022, in one place to keep you updated with the latest from across the tech industries.
Story image
Let’s clear the cloud visibility haze with app awareness
Increasingly, organisations are heading for the cloud, initiating new born-in-the-cloud architectures and migrating existing applications via ‘lift and shift’ or refactoring.
Story image
Remote Working
Successful digital transformation in the hybrid work era is about embracing shifting goalposts
As organisations embraced remote working, many discovered they lacked the infrastructure needed to support history’s first global load test of remote work capabilities.
Story image
Vectra AI
Understanding the weight on security leader’s shoulders, and how to shift it
Millions of dollars of government funding and internal budgets are being funnelled into cybersecurity to build resilience against sophisticated threats, indicating how serious this issue has become.
Story image
Nutanix study reveals financial services sector lagging with multicloud adoption
Nutanix has released new research that reveals the financial services sector is lagging behind when it comes to multicloud adoption.
Story image
A third of companies paying ransom don’t recover data - report
Veeam's report finds 76% of businesses who are victims of cyberattacks paid the ransom to recover data, but a third were still unable to get their information back.
Story image
Alarming surge in Conti Ransomware Group activity - report
A new report has identified a 7.6 per cent increase in the number of vulnerabilities tied to ransomware in Q1 2022.
Story image
Digital Transformation
The impact of COVID-19 on healthcare environments and care delivery
The COVID-19 pandemic has revolutionised the healthcare industry while overcoming staff shortages, social distancing requirements, and lockdowns.
For every 10PB of storage run on HyperDrive vs. comparable alternatives, an estimated 6,656 tonnes of CO₂ are saved by reduced energy consumption alone over its lifespan. That’s the equivalent of taking nearly 1,500 cars off the road for a year.
Link image
Story image
Apple previews new features for users with disabilities
Apple says new software features that offer users with disabilities new tools for navigation, health and communication, are set to come out later this year.
Threat actors are exploiting weaknesses in interconnected IT/OT ecosystems. Darktrace illuminates your entire business and takes targeted action to stop emerging attacks.
Link image
Story image
ChildFund launches new campaign to protect children online
ChildFund says WEB Safe & Wise aims to protect children from sexual exploitation and abuse online while also empowering them to become digitally savvy. 
Story image
Data solutions
South Australia state satellite makes significant progress
South Australia’s first state satellite has successfully completed the Critical Design Review (CDR), moving it closer to providing tangible data solutions.
Story image
Digital Transformation
Trading up: It's time to swap core systems for flexible digital applications
This year will see more oranisations planning and commencing high tech renovations that will shake up the way they operate.
Story image
Zendesk announces new conversational CRM solutions
“The last few years have made it obvious that digital is the front door, convenience is paramount and relationships are anchored in conversations."
Story image
A10 Networks finds over 15 million DDoS weapons in 2021
A10 Networks notes that in the 2H 2021 reporting period, its security research team tracked more than 15.4 million Distributed Denial-of-Service (DDoS) weapons.
Story image
Cradlepoint expands its Cellular Intelligence capabilities
Cradlepoint has announced additional Cellular Intelligence capabilities with its NetCloud service.
Story image
9/10 Aussies to stop spending if personal data compromised
"Based on the patterns we are seeing among Australian consumers, it is evident that trust in a brand is exceptionally important."
Story image
Supply chain
Jetstack promotes better security with supply chain toolkit
The web-based resource is designed to help organisations evaluate and plan the crucial steps they need to establish effective software supply chain security.
Story image
Grasping the opportunity to rethink the metrics of a sustainable data centre
A data centre traditionally has two distinct operations teams: the Facility Operations team, and the IT Operations team. Collaboration between them is the key to defining, measuring, and delivering long-term efficiency and sustainability improvements.
Story image
Could your Excel practices be harming your business?
While Excel has been the de-facto standard for budgeting, planning, and forecasting, is it alone, enough to support organisations in the global marketplace that’s facing rapid changes due to digital transformation?
Story image
Artificial Intelligence
SAS announces new products amid cloud portfolio success
Analytics and AI company SAS is deepening its broad industry portfolio with offerings that support life sciences, energy, and martech.
Story image
Customer experience
Gartner recognises Okta for abilities in Access Management
Okta has announced it has been recognised as a Customers' Choice for the fourth time in a row in the Gartner Peer Insights "Voice of the Customer" report.
Story image
Data Center
Preventing downtime costs and damage with Distributed Infrastructure Management
Distributed Infrastructure Management (DIM) can often be a lifeline for many enterprises that work with highly critical ICT infrastructure and power sources.
Story image
Digital Transformation
Pluralsight and Ingram Micro Cloud team up on cloud initiative
Pluralsight has teamed with Ingram Micro Cloud to build upon cloud competence and maturity internally, and externally support partners’ capabilities.
Story image
Airwallex launches new bank feed integration with NetSuite
Airwallex has launched a new bank feed integration with NetSuite, developed in partnership with NetSuite solution partner, Onlineone.
Story image
Application Security
What are the DDoS attack trend predictions for 2022?
Mitigation and recovery are vital to ensuring brand reputation remains solid in the face of a Distributed Denial of Service (DDoS) attack and that business growth and innovation can continue.
Find out how a behavioural analytics-driven approach can transform security operations with the new Exabeam commissioned Forrester study.
Link image
Story image
Artificial Intelligence
CFOs using digital workers and AI to prevent unnecessary loss
New technology is now allowing CFOs to use digital workers to automate their accounting processes, making it easier for them to avoid unnecessary losses.
Story image
Data backup plans inadequate, data still at risk - study
The Apricorn 2022 Global IT Security Survey revealed that while the majority organisations have data backup plans in place, data for many are at risk.
Story image
Cloud Security
Aqua Security createa unified scanner for cloud native security
“By integrating more cloud native scanning targets into Trivy, such as Kubernetes, we are simplifying cloud native security."
Story image
Cybersecurity starts with education
In 2021, 80% of Australian organisations responding to the Sophos State of Ransomware study reported being hit by ransomware. 
Story image
Lightspeed launches all-in-one marketing platform in A/NZ
ECommerce provider, Lightspeed has launched a new all-in-one marketing solution, Lightspeed Marketing & Loyalty in Australia and New Zealand.
Story image
Sift shares crucial advice for preventing serious ATO breaches
Are you or your business struggling with Account Takeover Fraud (ATO)? One of the latest ebooks from Sift can provide readers with the tools and expertise to help launch them into the new era of account security.
Story image
Digital Transformation
How to modernise legacy apps without compromising security
At a time when digital transformation has become central to business, even the most important applications come with a ‘use-by’ date.
Story image
Workato unveils enhancements to enterprise automation platform
"The extra layer of protection with EKM, zero-logging, and hourly key rotation gives customers a lot more visibility and control over more sensitive data."
Story image
Legrand unveils Nexpand, a data center cabinet platform
Legrand has unveiled a new data center cabinet platform, Nexpand, to offer the necessary scalability and future-proof architecture for digital transformation.
Story image
Power at the edge: the role of data centers in sustainability
The Singaporean moratorium on new data center projects was recently lifted, with one of the conditions being an increased focus on power efficiency and sustainability.
Story image
HINDSITE wins Aerospace Xelerated Pitch Challenge with solution to support Boeing
Brisbane-based startup HINDSITE was the winner of the first ever Pitch Challenge organised by Aerospace Xelerated in partnership with Queensland XR Hub. 
Story image
Artificial Intelligence
How to ensure ethical deployment of AI implementations
The increase in automation and machine technology such as AI and machine learning has unlocked a whole new level of scale and service to organisations. 
Story image
Amazon Web Services / AWS
RedShield leverages AWS to scale cybersecurity services
"Working with AWS gives RedShield the ability to mitigate significant application layer DDoS attacks, helping leaders adopt best practices and security architectures."
Story image
Artificial Intelligence
AI-based email security platform Abnormal Security valued at $4B
"A new breed of cybersecurity solutions that leverage AI is required to change the game and stop the rising threat of sophisticated and targeted email attacks."
Story image
New Relic enters multi-year partnership with Microsoft Azure
New Relic has announced a strategic partnership with Microsoft to help enterprises accelerate cloud migration and multi-cloud initiatives. 
Story image
Revenue operations is taking centre stage
As the business world continues to evolve, new demands need to be met to keep up with the ever-changing landscape.