Black Box announces new distribution deal with Amber Technology

Black Box, a leading provider of IT solutions and consulting services, has announced a strategic distribution agreement with Amber Technology. This agreement positions Amber Technology as a key distributor of Black Box's audio video (AV), keyboard, video, and mouse (KVM), and Internet of Things (IoT) products across Australia and New Zealand.

The collaboration aims to expand the availability of Black Box products in these regions, meeting the growing technology needs of customers by offering a versatile selection of AV, KVM, and IoT solutions. The agreement is set to enhance Amber Technology's product portfolio significantly, allowing the company to penetrate both existing and new market segments.

Peter Amos, Managing Director of Amber Technology, expressed satisfaction with the new partnership. "We are pleased to welcome Black Box to our media systems and defence portfolios. This addition allows our team to further expand in our current markets and explore new market segments," Amos stated.

Garrick Simeon, General Manager of Professional Products and Media Systems at Amber Technology, highlighted the quality and reputation of Black Box's products. "We are thrilled to join forces with Black Box as a distribution and value-add partner in the Australia and New Zealand markets. Black Box is known for its reputation for delivering high-quality AV, KVM, and IoT solutions. Our customer commitment is to provide best-in-class technology products, and this new partnership with Black Box builds our ability to meet a broad range of customer requirements," he said.

Echoing similar sentiments, Emilijo Mihatov, Senior Sales Manager at Black Box TPS ANZ, acknowledged the potential of the Australian and New Zealand markets. "The Australian and New Zealand market holds immense potential for Black Box, and we are delighted to be launching this promising new partnership with Amber Technology. Amber Technology's strong presence and expertise in the Australia/New Zealand technology industry make the company an ideal distribution partner. Together, we offer customers a comprehensive suite of AV, KVM, and IoT solutions that provide exceptional value," Mihatov explained.

The new distribution agreement is expected to offer advantages to both companies by leveraging Amber Technology's widespread presence and Black Box's extensive product range. Customers in Australia and New Zealand will benefit from easier access to a variety of advanced technology solutions, aligned with their evolving needs.