Brightcove launches new feature for Video Cloud

Brightcove has expanded its end-to-end video platform with the launch of Brightcove Cloud Playout.

Brightcove is focused on helping businesses excel with video, offering a complete video ecosystem with technology, tools, knowledge, and customer support.

The new feature of Brightcove Video Cloud is designed to enable content owners and organisations to program a scheduled playout of both on-demand video assets and live footage or events into a single stream.

This provides a broadcast-grade live TV experience that leverages pre-recorded content to increase audience engagement and create new revenue opportunities.

Customers also benefit from a streamlined workflow, as video needs are met within Brightcove's all-inclusive platform.

Early adopters of this capability include long-time Brightcove client AMC, as well as global entertainment destination BookMyShow, and more.

In March 2021, SXSW Online will be the first Brightcove customer to utilise Cloud Playout for its conference and festivals.

BookMyShow cofounder and director Parikshit Dar says, "As the ubiquitous platform for all things entertainment, BookMyShow offers several live event formats across music, comedy, theatricals performances and much more.

"The entire repertoire [is] available virtually both as both live events and pre-recorded ones such as Sunburn Home Festival, Rambo Circus and international artists including Willie Gomez, The Buckleys, Taylor Castro - to name a few hosted on our live entertainment platform BookMyShow Online, powered by Brightcove.

"With Brightcove's newest feature, Cloud Playout, we have been able to be a lot more flexible with our programming, and we finally have an end-to-end platform for our growing video needs."

Brightcove chief product officer Namita Dhallan commented on the new feature and Brightcove's fundamental focus.

Dhallan says, “Since Brightcove's inception, video innovation has been a key priority for us, and Cloud Playout demonstrates our commitment to providing our customers with the best technology and tools to help them succeed with video.

"Cloud Playout is the next innovation in our platform, and by enabling customers to streamline the management and playout of content within a single solution, we're saving them the additional costs and security risks of utilising third party apps, while still providing the scalability to reach audiences around the globe, on their schedule.

Brightcove has more than 50 patents in the realm of video. The company provides its video capabilities to over 3,300 customers globally.

This roster includes media companies such as Showtime Networks and Vox Media, food and beverage businesses such as Chick-Fil-A and Dunkin Brands, entertainment players including Academy of Motion Picture Arts and Sciences, virtual education company MasterClass, sports partners like the USGA, and more.