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Cartelux appoints Kae Hum & Carla McAloon in strategic roles
Tue, 26th Mar 2024

Cartelux has announced the strategic appointments of Kae Hum as Global Head of Enterprise Sales and Carla McAloon as Head of People/Talent. This move underpins Cartelux's ongoing commitment to innovation, excellence, and creating a vibrant workplace grounded in talent, passion, and resilience.

Kae Hum brings to Cartelux a distinguished career in marketing and media at giants like Google and LinkedIn. Recognised for his proven ability to drive growth while delivering value to clients, Hum is expected to lead Cartelux's extension beyond the automotive industry. The new Global Head of Enterprise Sales will play a pivotal role in harnessing Cartelux's state-of-the-art ad-tech platform across a variety of industries to ensure optimal digital performance and efficiency for clients.

Carla McAloon comes aboard with a rich background in human resources and talent acquisition from her tenure at Misfits Market, Boxed, and fuboTV. Consistent with Cartelux's ethos of nurturing an environment that prizes innovation and excellence, McAloon's vision for talent management and organisational development will boost the company's strategy to attract and empower a top-tier team dedicated to reshaping digital advertising.

At the heart of Cartelux’s mission is its innovative automated marketing platform designed to eliminate the divide between leading global brands and their local retail network. This advanced suite incorporates AI-driven tools that allow precise targeting and optimisation of ad campaigns, reflecting Cartelux’s commitment to enhancing marketing efforts with unmatched efficiency and scalability. Alongside this, Cartelux's strategic alliance with Google strengthens their technological advancement, offering clients access to foremost digital advertising tools. Cartelux's platform versatility and effectiveness is endorsed by its adoption by leading automotive brands, where it successfully addresses the intricate demands of the digital advertising ecosystem.

Cartelux's CEO and Founder, Joshua Williams, expressed his enthusiasm about the new appointments: "The incorporation of Kae and Carla is a landmark event for Cartelux. Their expertise and leadership will certainly speed up our objective to simplify digital advertising globally. As we carry on forging partnerships with iconic brands and broadening our platform, their insights will be invaluable in shaping our company's future."

As Cartelux launches into this promising stage of growth and innovation, the introduction of Kae Hum and Carla McAloon to its executive team is evidence of the company’s preparedness to face the challenges of digital advertising. This move signifies its ambition to pioneer the creation of transformative solutions for global brands.