Lia Cain and Steve Jones will be joining Channel Factory as Commercial Director and Director of Growth, respectively.

The move comes as Channel Factory establishes its footprint in the Australian market and helps Australian brands and agencies evolve their brand suitability strategy. Both Cain and Jones will work closely alongside Channel Factory's president, Alex Littlejohn, to ensure the success of their operations in Australia.

As the Commercial Director, Cain is responsible for the expansion and success of the commercial operations of Channel Factory throughout the Australian and New Zealand markets. In her role, she will drive partnerships with brands and agencies to evolve their existing brand safety strategies. As Director of Growth, Jones will work with Cain to identify and implement new revenue streams and products and support the sales team to drive business growth.

"I am thrilled to be joining a team comprising such accomplished individuals," Cain says.

"We are all united by the common goal of establishing a better advertising ecosystem and helping brands reach their full potential in the Australian market.

"I look forward to pushing forward the envelope in brand suitability and more conscious media buying with a focus on diversity and inclusivity," Cain adds.

"Channel Factory's mission is to define the new standard for brand suitability in video advertising. I look forward to working in a determined and passionate team while helping the company scale to their full potential in Australia," Jones says of his appointment.