Global technology and data platform, Channel Factory, has announced the appointment of Tom Heddon to the newly created position of Head of Sales for Victoria. This move highlights the firm's continuous expansion initiatives in the Australia and New Zealand (ANZ) regions.

Heddon comes with an abundant experience in the media industry. His most recent roles include serving as Sales Director for Victoria and NSW at MiQ, and prior to that, he served as Melbourne Digital Director at media agency Spark Foundry. The responsibilities of his new role encompass maximising revenue, providing strategic direction, and offering leadership to the local sales team.

James Rose, Managing Director ANZ at Channel Factory, applauds the new appointment. He states, "Tom's appointment as Head of Sales for Victoria is a significant moment for Channel Factory's continued growth in the Australian market, especially in Victoria. His extensive sales background across both agencies and client direct, coupled with his strong brand network precisely matches our requirements. This unique blend of experience will be instrumental in elevating our market operations."

Channel Factory is committed to creating campaigns that are inclusive, appropriate, contextually relevant and responsive, thereby promoting a commercial advantage for brands. The mission is synonymous with Heddon's goals who throughout his career has been passionate about assisting brands to connect with their audiences in more meaningful ways.

On his new role, Heddon comments, "Channel Factory offers a great fit for my career aspirations as it seeks to redefine brand-audience connect across the online video ecosystem. Having seen the innovation earmarked for our platform, I am excited to help brands enhance their video strategies utilizing our best-in-class technology and solutions."

The appointment of Heddon comes into effect immediately, marking a significant stride forward for Channel Factory's progress in the ANZ market.