Cloud-based platforms may be the answer for retailers looking to satisfy growing customer demand, according to Fronde.
The company says the cloud enables retailers to be more innovative, and allows them to provide real-time information and individually personalised shopping experiences.
“Retailers can use cloud based services like Google for Work and Amazon Web Services (AWS), to support their strategy to manage consumer demands,” says James Valentine, chief technology officer, Fronde.
“These cloud tools increase collaboration, improve innovation and, most importantly, improve the customer and employee experience,” he explains.
Valentine says there are five key ways retailers can embrace cloud solutions to meet evolving customer demands and enhance their brand experience:
“Cloud services really enhance the customer experience, promote operational excellence and improve customer retention,” adds Valentine.