Article by Robert Hetu, Gartner Research Director Fellow Gartner analyst Ellen Eichhorn and I partnered on new industry vision research to highlight the changing landscape of retail and consumer goods industries. Consumer-centric ecosystems will enable manufacturers and retailers to engage people of all ages, races and income levels to experience the digital acquisition of goods and services. Developing these ecosystems will help CIOs to more directly enable strategic digital business transformation.
Recommendations CIOs and IT leaders:
Identify an architecture and applicable toolsets to enable the agile and rapid development of modular, consumer-centric ecosystems.
Read the complete research note here:
Industry Vision: Consumer-Centric Ecosystems for Consumer Goods Manufacturers and Retailers Article by Robert Hetu, Gartner Research Director