Dell launches DDS, a new line of business

Dell has released a new line of business within it's Enterprise Solutions organisation to help meet the specific needs of businesses just below 'top tier hyperscalers'.

Dell's Datacenter Scalable Solutions (DSS) targets businesses that have high-volume technology needs and supply chain requirements, such as web tech companies, telecommunications service providers, hosting companies, the oil and gas industries, and research organisations.

With a new operating model built on agile, scalable, and repeatable processes, Dell can now provide this set of customers with technology purposefully designed to their specifications, and delivered when they want it.

Dell was a pioneer in the hyperscale market segment nearly eight years ago when it created Data Center Solutions (DCS) to design and build solutions tailored for massive-scale data center environments.

DCS continues to serve the hyperscale market with fully custom and tailored solutions.

Today, there's a growing market of businesses just below the hyperscale space in size that are increasingly expressing similar needs in how they buy and build data center capabilities, Dell says.

This segment is growing three times faster than the traditional x86 server market and represents a $6 billion total addressable market, according to Dell.

Dell addresses this segment of web tech, hosting companies, telecommunications service providers, oil and gas, and research organisations differently from others in the IT industry.

With a new operating model that leverages the high quality and stability of Dell's enterprise and DCS portfolio, along with its global support and supply chain capabilities, Dell DSS is able to design optimised solutions to meet customers' precise needs.

"Dell was the first major server vendor that recognised the unique requirements of the hyperscale market when it introduced DCS in 2007.

"They are now taking the best practices and learnings from their DCS business and addressing the distinct needs of the space just below the top tier hyperscalers," says Matt Eastwood, IDC senior vice president.

"As a private company, Dell continues to make long-term strategic customer centric investments and they are proving their new operating model is dynamic, thoughtful and unique in the industry," he says.

In addition to supply chain optimisations and custom configurations, Dell DSS is able to build new system designs for this market.

Dell will introduce its first DSS-branded products later this fall.

"Dell Datacenter Scalable Solutions is a prime example of how Dell, as a private company, is able to be more nimble, make faster decisions and - most importantly - drive innovation on behalf of its customers," says Ashley Gorakhpurwalla, Dell Server Solutions vice president and general manager.

"While others in the IT industry have been focused on marketing hype or reducing capex costs only, we've created a new operating model that is centered around flexibility.

"DSS is about understanding customers' goals and enabling them to achieve those objectives by giving them purpose-built solutions that are designed when and how they want it," he says.

Dell DSS has partnered closely with Dell Financial Services to provide more flexible warranty and financing options.