IT Brief Australia logo
Technology news for Australia's largest enterprises
Story image

Equinix: Localise and optimise traffic at the digital edge

Thu 27 Apr 2017
FYI, this story is more than a year old

This is the second in a series of blogs on leveraging an Interconnection Oriented Architecture (IOA) strategy for network transformation.

The blogs in this series prescribe the steps necessary to re-architect your network infrastructure by extending the LAN and integrating the WAN at the digital edge for greater performance and a higher user quality of experience (QoE).

The digital edge is where commerce, population centers and digital ecosystems meet. This is the place where information is exchanged, transactions are conducted, and data is gathered and analysed.

However, the inherent limitations of legacy networks and the laws of physics impair high-speed, low-latency communications over long distances. By localising and optimising traffic at the digital edge, you improve network efficiency and performance, reduce risks and lower costs.

The latency challenge

Today’s digital businesses are bombarded from all angles and need to manage a myriad of digital transactions, including but not limited to:

  • Harnessing dispersed sources of data for analytics
  • Expanding market reach regionally or globally
  • Connecting mobile customers and employees to IT services and assets
  • Collaborating with partners and integrating with supply chain workflows
  • Accessing existing and emerging cloud, content, IoT and B2B platforms

Latency is increasingly becoming a problem digital businesses can’t avoid. You can always ramp up bandwidth over an internet transport, but the laws of physics dictate that you have limited control over latency as distance increases.

Cyberthreats are also becoming a critical issue in the interconnected digital business economy, making the public internet an increasing security challenge. Unfortunately, long-distance MPLS connections, while traditionally more secure, are expensive and also subject to the laws of physics.

Placing key IT and networking functions at the digital edge, close to dense populations of users and partners and high concentrations of applications and data, is a good first step to mitigating the risks associated with both latency and security. 

Localise and optimise traffic

 The following steps will enable you take advantage of proximate, direct, private interconnection for better performance, tighter security and aggregated network connections among peering partners: 

Strategically place digital edge nodes in global colocation facilities to establish a geographic hub based on dense user populations and business opportunities.

These edge nodes are communications hubs that act as the intersection points (shortening the distance) for multiple cloud, network, ISP and other service providers. The hubs can be interconnected in a global and distributed mesh configuration (see diagram below).

Enterprises are moving external facing services out to these hubs, such as VPN termination or direct internet connectivity to corporate data centers, which is not the same as internet offload, where they are removing circuits.

Solve the last-mile connectivity problem via a metro Ethernet instead of MPLS or by leveraging internet/VPN locally as an access alternative for mobile workers to get to the hub.

This enables LAN-like throughput, rather than costly and lower-performing, latency-sensitive connections. Concentrated urban mobile users experience significant network performance improvement over shorter distances.

Use intra-colocation (cross connect) networking to enable new connectivity paradigms through more cost-effective business peering and direct cloud connection.

Implement competitive inter-colocation access to reduce WAN costs, reduce latency, improve availability and provide new topology offerings regionally or globally.

You can use the combination of intra- and inter-colocation networking to derive the same benefits in performance and efficiency enjoyed by cloud service providers.

Apply traffic management across redundant connections to load balance traffic across your network fabric for greater performance, as well as allow for high availability and faster routing convergence in the event of a network failure.

Reduce the risk of cyberthreats and data breaches by limiting the exposed network to the last mile, and place security controls at the edge along with your IT and network infrastructure. This extends your security perimeter closer to where it is most needed.

Localising and Optimising Network Traffic Design Pattern

By applying a localised and optimised strategy, not only do you reduce interconnection latency at the edge from 20 milliseconds (over 20 hops) to 1 millisecond (over 1 hop), you shrink your long-distance interconnections cost from $100 per Mbps to under $10 per Mbps.

Use case

One use case where traffic localisation and optimisation is proving successful is with PaaS and SaaS providers and their enterprise customers.

In a traditional PaaS or SaaS offering, enterprises consume the services over the internet without any special attention paid to the number of hops or latency between them and the PaaS/SaaS service provider. 

To improve their customers’ QoE, service providers are quickly realising how important the digital edge is.

Instead of deploying in one region, they are offering networking and routing services in many geographic regions that are as easily accessible as the rest of features that make PaaS and SaaS platforms extremely compelling.

This translates to the network becoming an integral part of the PaaS and SaaS offerings, with service providers bundling premium routing and private connectivity as a part of those services.

For example, a rapidly growing national healthcare firm was in dire need of a fast, high-performance and cost-effective way to enable network connectivity between network service providers (NSPs) and cloud service providers for its acquisitions activity.

Leveraging an Interconnection Oriented Architecture (IOA) strategy deployed on Platform Equinix, the company enabled localised connections to the NSPs and CSPs via the Equinix Performance Hub and Cloud Exchange solutions and significantly reduced its access costs.

It also was able to meet its business integration timelines by optimising traffic between two new businesses, increasing the QoE of its users accessing applications.

This connectivity model can now be applied in a distributed fashion across several locations with a positive national and global impact.

Article by Olu Rowaiye & Erik Hensarling, Equinix blog network 

Related stories
Top stories
Story image
Informatica, Oracle enter strategic global cloud partnership
Oracle named Informatica as a preferred partner for enterprise cloud data integration and data governance for data warehouse and lakehouse solutions on OCI. 
Story image
What every CISO must answer to enable a best-in-class security operations program
It has been widely reported recently that South Australian government employees have been the victims of a cyberattack.
Story image
MedCart achieves close to AUD$10 million in sales with help from Marketplacer tech
Australian health and medical start-up MedCart has achieved annual sales of close to AUD$10 million in less than 12 months, utilising Marketplacer marketplace technology to help achieve successful results.
Story image
Identity and Access Management
The post-pandemic workforce requires secure IAM capabilities
HID Global discusses what identity and access management means for organisations in today's convoluted digital world.
Story image
Vectra AI
Vectra’s inaugural Partner of the Year Awards revealed
APAC companies Baidam, Firmus, ShellSoft and Macnica have been recognised in Vectra AI's inaugural Partner of the Year Awards.
Story image
The paradox of change, and how to get around it
The business decision to technologically transform should not come from an IT department but from the business itself.
Story image
Consumer relationships with digital services continues to change
Two years of pandemic-induced reliance on technology for work has altered our relationship with digital apps and services, new research has found.
Story image
APAC organisations fail to disclose ransomware breaches
85% of organisations in APAC were breached by ransomware at least once in the past five years, but only 28% publicly disclosed the incident.
Story image
Data Center
Preventing downtime costs and damage with Distributed Infrastructure Management
Distributed Infrastructure Management (DIM) can often be a lifeline for many enterprises that work with highly critical ICT infrastructure and power sources.
Story image
Artificial Intelligence
Gartner reveals top three tech trends for banks this year
Gartner says generative artificial intelligence, autonomic systems and privacy-enhancing computation are gaining traction in banking and investment services.
Story image
Cyber attacks
Devastating cyber attacks expected to hit energy sector
Energy executives anticipate life, property, and environment-compromising cyber attacks on the sector within the next two years.
Story image
Multi Cloud
Red Hat updates dev tools, empowers use of hybrid and multicloud
Red Hat has unveiled updates across its portfolio of developer tools, designed to help organisations build and deliver applications faster.
Story image
SoftIron named global leader for efficient DC infrastructure solutions
SoftIron has been named a global leader for supplying energy-efficient data infrastructure solutions for core-to-edge data centers after an assessment by Earth Capital Ltd.
Story image
The most common online scams in Australia
No one is safe from online scammers, and many of these scammers have capitalised on the pandemic, using this confusing time to attack more people than ever.
Story image
Digital Marketing
Similarweb acquires SEO and rank tracking company Rank Ranger
Digital intelligence company Similarweb, which specialises in analysing web traffic, has acquired Rank Ranger, a market leader in SEO and rank tracking.
Story image
Digital Transformation
Digital transformation increasing business complexities
A new survey suggests businesses must re-examine their digital transformation approach to better help employees adapt to change.
Story image
Silver Peak
The path to an adaptive, modern network
Managing and securing the network looks different than it did just two years ago—especially given that most of these networks are made up of multi-generations of infrastructure stitched together over time.
Story image
Managed service provider
Barracuda MSP Day 2022 highlights MSP opportunities
Barracuda Networks has released a report showing global services-related MSP revenue is set to increase by more than a third in 2022 compared to 2021.
Story image
Artificial Intelligence
Frost & Sullivan recognises Genesys as leader in new reports
Frost & Sullivan has recognised Genesys as a leader in the cloud contact centre market for its robust cloud and digital capabilities.
Story image
GapMaps Live to improve brand decisions on physical locations
GapMaps has released its latest service GapMaps Live, giving more insights and features to help brands make better decisions about physical locations.
Story image
Alteryx releases updates, empowers data insights for enterprise
Alteryx has released new advancements designed to aid enterprises with cloud analytics, democratise insights and ensure data governance.
Story image
Data Protection
Information management capabilities to meet privacy requirements
Organisations with customers or operations across more than one country face a spate of new and proposed privacy and data protection laws.
Story image
Women in Technology
Huawei webinar emphasises the importance of women in tech
Industry findings by Coursera discussed as part of a webinar jointly organised by Huawei and Reuters Events found 6% more women enrolled in tech courses this year than in 2021.
Story image
Sysdig unveils new Kubernetes troubleshooting and cloud innovations
Sysdig has introduced two new innovations that look to help bolster cloud services and simplify Kubernetes troubleshooting.
Story image
Ponemon Institute
Email revealed to be riskiest channel for data loss
More than half (60%) of organisations experienced data loss or exfiltration caused by an employee mistake on email in the last 12 months.
Story image
Infosec unveils role-guided cybersecurity training roadmaps
Infosec Skills Roles maps hands-on training and certifications to the 12 most in-demand cybersecurity roles to maximise training efficiency.
Find out how a behavioural analytics-driven approach can transform security operations with the new Exabeam commissioned Forrester study.
Link image
Story image
Microsoft previews Power Platform website design offering
Microsoft has announced the preview of Power Pages, the fifth product in its Power Platform family, designed for low-code makers and professional developers.
Story image
Australian space tech startup secures SpaceX support
Space Machines Company has secured the support of SpaceX as a launch partner in carrying SMC's Optimus Orbital Transfer Vehicle to space next year.
Story image
Aligned Data Centers increases sustainability-linked loan
Aligned Data Centers has increased its sustainability-linked loan from $375 million to $1.75 billion to speed up the next phase of its strategic growth.
Story image
MEC spending for private cellular networks to reach $5.8b
A new ABI Research report finds the revenue for Multi Access Edge Compute (MEC) deployments for private cellular networks will reach USD$5.8 billion by 2030.
Story image
Sift shares crucial advice for preventing serious ATO breaches
Are you or your business struggling with Account Takeover Fraud (ATO)? One of the latest ebooks from Sift can provide readers with the tools and expertise to help launch them into the new era of account security.
Story image
i-PRO releases smallest AI-based surveillance camera on the market
The new i-PRO mini network camera is now available, with a pocket-sized form factor and full AI analytics functionality.
Story image
Manhattan Associates
Shortening the click-to-customer cycle through smart technologies
Speed of delivery without accuracy is a dealbreaker for consumers. How can retailers operating in an omnichannel environment overcome the challenge of click-to-customer cycle times.
Story image
Digital Signage
MAXHUB's Digital Signage range to bolster boardroom productivity
The new MAXHUB Digital Signage technology is purpose-built to make every kind of team meeting more effective.
Story image
Cybersecurity prompts upgrade for 1.3 billion electricity meters
ABI Research finds Advanced Metering Infrastructure (AMI) and cybersecurity concerns are prompting the upgrade of 1.3 billion electricity meters by 2027.
Story image
Elevation of Privilege the top 2021 Microsoft vulnerability
BeyondTrust has released its 2022 Microsoft Vulnerabilities Report, finding that Elevation of Privilege is the top vulnerability category for the second consecutive year.
Story image
Accenture - a collective security approach a driving factor for cyber resilience
With the approaching Davos World Economic Forum upon us, it is even more imperative to discuss the impact of cybersecurity on business operations leading into the future.
Story image
Microsoft, Cloudian partnership offers data center flexibility
Cloudian’s HyperStore object storage platform is now integrated and validated to work with Microsoft SQ Server 2022, offering more flexible and scalable data centers.
Story image
Boost Mobile
Boost Mobile now makes up over 7% of Aussie prepaid market
Boost Mobile has doubled its market share over the past four years and now has more than 7% of Australia's prepaid market, equivalent to over 700,000 people.
Story image
Digital Transformation
Harnessing digital innovations to maximise loyalty programmes and improve CX
When it comes to the retail sector, merchants have never had access to so many different client touchpoints and data to understand their customers better.
Story image
Customer experience
Phone, internet complaints increase for first time in five quarters
Phone and internet complaints have increased for the first time in five quarters, according to a new telco report from the Ombudsman.
Story image
NetApp launches Spot PC, a new Desktop-as-a-Service solution
This is a new managed cloud DaaS solution with security, automation, observability and optimisation capabilities, designed for the needs of today.
Story image
Hybrid Cloud
Barracuda expands cloud-native SASE platform
"The expansion of Barracuda's cloud-native SASE platform for hybrid deployment models and IIoT environments solves a number of challenges."