IT Brief Australia logo
Technology news for Australia's largest enterprises
Story image

Exclusive: Gabrielle Cichero on Polycom, marketing & women in tech

By Sara Barker
Mon 4 Jul 2016
FYI, this story is more than a year old

Polycom recently appointed Gabrielle Cichero as senior director of marketing for Asia Pacific and Japan (APJ). Cichero will operate out of Sydney to lead the way for the company through sales alignment, field marketing, lead generation and lead management to the entire APJ region, which will bring more market opportunity and experience to an exciting time for the company's future.

Cichero has more than 15 years in marketing tech solutions and building brands across the APJ region. With senior marketing roles, including APJ, Hewlett Packard and Mercury Interactive, she explains more about why she chose the role, and why Polycom is a game-changer in launching innovative, collaborative solutions.

"My focus is to promote the power of Polycom so our customers understand the value we bring through collaboration to enhance the way people communicate. I have an amazing and dedicated team to help me do this, all committed to balancing the art and science of marketing to grow our business and engage our customers," Cichero says.

Cichero plans to help every customer realise their productivity and potential through "The power of video collaboration", which is incredibly important for communications.

"In nearly every face to face communication, more than 85% of what we respond to are the non-verbal cues; facial expressions and body language. When people communicate without using video, you could argue that their communication is instantly 85% less successful!", she says.

Cross-communication is an important technique in collaboration, particularly in isolated and geographically-wide environments like Australia and New Zealand. Cichero states that in Polycom's Workplace of the Future study showed that 74% of Australian and 62% of New Zealand employees find visual cues are helpful in cross-cultural communication.

"When you help an organisation improve their ability to communicate more effectively using tools like video collaboration, the benefits can be seen immediately on top line and bottom line. It simply costs less to get a better result and that drives business success. That success could be helping educators connect with students living in rural areas in a more meaningful way, or ensuring healthcare providers can deliver much needed medical services to remote patients using our telehealth solutions," Cichero explains.

B2B marketing in a vendor-based environment is challenging, and Cichero believes that the biggest challenge is remembering that it's all about people - the benefits they provide and not so much the solutions they sell. Creating meaningful content and applying smart technology are the biggest challenges, she says.

"Our goal is to influence behaviour through education and inspiration, to help people understand how technology innovation can have a meaningful impact. Across the industry I think there are two challenges. The first is to create meaningful content that creates cut through when people are more connected and bombarded with messages than ever before. The second is to apply technology in smart ways that enables insight, drives efficiencies and helps you do better. It’s not just about technology, it’s about the smart application of the technology," she continues.

Polycom is looking beyond its connections in the ANZ region to "Defy distance", Cichero says. This will help the company to provide the same service level at an affordable rate, which is difficult considering the geographical and isolated boundaries.

"I’m lucky to be able to use Polycom technology every day to connect with our team, customers and partners. Having face to face meetings, regardless of location, makes a huge difference in getting to know people and getting work done quickly and collaboratively," Cichero says.

And what about the role of women in the ICT and tech sector? Cichero explains that diversity, great companies and supporters have been key to her success.

"I have been very fortunate to have great mentors who have supported me through my career and personally have never found a gender issue, although it may just be that I’ve worked in great companies. As technology evolves, companies are finding ways to be more inclusive and more flexible," Cichero says.

"Collaboration technologies like the solutions offered by Polycom, are enabling businesses to offer workplace flexibility for women. This becomes increasingly attractive and important for women as they often find the need to manage both career and carer roles. Either looking after young children or supporting aging family members. Diversity, not only in gender, brings a wealth of opportunity and technology companies, like all companies, need to embrace that," Cichero says.

So what words of advice does Gabrielle Cichero give to women who want to consider ICT and the technology as a career?

"Technology and ICT careers are excellent. It gives you the opportunity to be involved in changing people’s lives in unexplored ways, which I love. It is faced paced and exciting as the market is constantly evolving in line with technology developments.

I have three pieces of advice.

1. Choose great mentors and aim to give them as much or more than you get from the relationship.

2. Pick companies that encourage diversity and make sure you embrace it yourself.

3. The harder you work, the luckier you will be – so work hard, be engaged and think creatively. The rewards of working in the technology industry are amazing and worth it."

Related stories
Top stories
Story image
Customer experience
Phone, internet complaints increase for first time in five quarters
Phone and internet complaints have increased for the first time in five quarters, according to a new telco report from the Ombudsman.
Story image
Consumer relationships with digital services continues to change
Two years of pandemic-induced reliance on technology for work has altered our relationship with digital apps and services, new research has found.
Story image
Check Point
Check Point and CCTV expert join forces to boost protection
The partnership will involve Check Point Quantum IoT Protect Nano Agent being embedded in Provision-ISR’s CCTV cameras for on-device runtime protection.
Story image
Microsoft, Cloudian partnership offers data center flexibility
Cloudian’s HyperStore object storage platform is now integrated and validated to work with Microsoft SQ Server 2022, offering more flexible and scalable data centers.
Story image
MEC spending for private cellular networks to reach $5.8b
A new ABI Research report finds the revenue for Multi Access Edge Compute (MEC) deployments for private cellular networks will reach USD$5.8 billion by 2030.
Story image
Fastly acquires Glitch, enables faster developer innovation
"This acquisition brings together two of the worlds best ecosystems for application development into a single, seamless developer experience."
Story image
Equinix announces milestones on sustainability commitments
Equinix has released its 2021 Sustainability Report which outlines progress, innovation and accomplishments on key ESG commitments.
Story image
MailGuard warns of new scam targeting Telstra customers
Telstra customers in Australia are being warned of a new scam involving "Unsuccessful Payment" messages.
Story image
New Relic
New Relic launches vulnerability management platform
New Relic has introduced New Relic Vulnerability Management to help organisations find and address security risks faster and with greater precision.
Story image
Digital Transformation
Digital transformation increasing business complexities
A new survey suggests businesses must re-examine their digital transformation approach to better help employees adapt to change.
Story image
Data Protection
Information management capabilities to meet privacy requirements
Organisations with customers or operations across more than one country face a spate of new and proposed privacy and data protection laws.
Story image
Digital Signage
MAXHUB's Digital Signage range to bolster boardroom productivity
The new MAXHUB Digital Signage technology is purpose-built to make every kind of team meeting more effective.
Story image
Let’s clear the cloud visibility haze with app awareness
Increasingly, organisations are heading for the cloud, initiating new born-in-the-cloud architectures and migrating existing applications via ‘lift and shift’ or refactoring.
Story image
Cybersecurity prompts upgrade for 1.3 billion electricity meters
ABI Research finds Advanced Metering Infrastructure (AMI) and cybersecurity concerns are prompting the upgrade of 1.3 billion electricity meters by 2027.
Find out how a behavioural analytics-driven approach can transform security operations with the new Exabeam commissioned Forrester study.
Link image
Story image
Hybrid Cloud
Barracuda expands cloud-native SASE platform
"The expansion of Barracuda's cloud-native SASE platform for hybrid deployment models and IIoT environments solves a number of challenges."
Story image
Trojan cyber attacks hitting SMBs harder than ever - Kaspersky
In 2022 the number of Trojan-PSW detections increased by almost a quarter compared to the same period in 2021 to reach 4,003,323.
Story image
Red Sift
Entrust expands strategic partnership with Red Sift
Entrust has expanded its strategic partnership with Red Sift to make it easier for businesses to adopt Brand Indicators for Message Identification (BIMI) standards for email identification and security.
Story image
Multi Cloud
Red Hat updates dev tools, empowers use of hybrid and multicloud
Red Hat has unveiled updates across its portfolio of developer tools, designed to help organisations build and deliver applications faster.
Story image
Silver Peak
The path to an adaptive, modern network
Managing and securing the network looks different than it did just two years ago—especially given that most of these networks are made up of multi-generations of infrastructure stitched together over time.
Story image
GapMaps Live to improve brand decisions on physical locations
GapMaps has released its latest service GapMaps Live, giving more insights and features to help brands make better decisions about physical locations.
Story image
Vectra AI
Understanding the weight on security leader’s shoulders, and how to shift it
Millions of dollars of government funding and internal budgets are being funnelled into cybersecurity to build resilience against sophisticated threats, indicating how serious this issue has become.
Story image
Sift shares crucial advice for preventing serious ATO breaches
Are you or your business struggling with Account Takeover Fraud (ATO)? One of the latest ebooks from Sift can provide readers with the tools and expertise to help launch them into the new era of account security.
Story image
Ponemon Institute
Email revealed to be riskiest channel for data loss
More than half (60%) of organisations experienced data loss or exfiltration caused by an employee mistake on email in the last 12 months.
Story image
Digital Marketing
Getty Images delves into the world of NFTs with Candy Digital
Getty Images and Candy Digital, the next-generation digital collectible company, have announced a new multi-year partnership agreement.
Story image
Managed service provider
Barracuda MSP Day 2022 highlights MSP opportunities
Barracuda Networks has released a report showing global services-related MSP revenue is set to increase by more than a third in 2022 compared to 2021.
Story image
Skills shortages hold orgs back from capitalising on cloud 2.0
Organisations are becoming more comfortable with sophisticated 'cloud 2.0' technologies, even as they confront difficulties in hiring and retaining IT talent.
Story image
Infosec unveils role-guided cybersecurity training roadmaps
Infosec Skills Roles maps hands-on training and certifications to the 12 most in-demand cybersecurity roles to maximise training efficiency.
Story image
Tech job moves - Forcepoint, Malwarebytes, SolarWinds & VMware
We round up all job appointments from May 13-20, 2022, in one place to keep you updated with the latest from across the tech industries.
Story image
Women in Technology
Huawei webinar emphasises the importance of women in tech
Industry findings by Coursera discussed as part of a webinar jointly organised by Huawei and Reuters Events found 6% more women enrolled in tech courses this year than in 2021.
Story image
Sysdig unveils new Kubernetes troubleshooting and cloud innovations
Sysdig has introduced two new innovations that look to help bolster cloud services and simplify Kubernetes troubleshooting.
Story image
Aligned Data Centers increases sustainability-linked loan
Aligned Data Centers has increased its sustainability-linked loan from $375 million to $1.75 billion to speed up the next phase of its strategic growth.
Story image
SoftIron named global leader for efficient DC infrastructure solutions
SoftIron has been named a global leader for supplying energy-efficient data infrastructure solutions for core-to-edge data centers after an assessment by Earth Capital Ltd.
Story image
The most common online scams in Australia
No one is safe from online scammers, and many of these scammers have capitalised on the pandemic, using this confusing time to attack more people than ever.
Story image
Comcast to use ThreatQuotient for cybersecurity operations
Comcast, the parent company of NBC Universal and SKY Group, has chosen ThreatQ Platform and ThreatQ Investigations to meet their cybersecurity needs.
Story image
Artificial Intelligence
Frost & Sullivan recognises Genesys as leader in new reports
Frost & Sullivan has recognised Genesys as a leader in the cloud contact centre market for its robust cloud and digital capabilities.
Story image
Artificial Intelligence
Gartner reveals top three tech trends for banks this year
Gartner says generative artificial intelligence, autonomic systems and privacy-enhancing computation are gaining traction in banking and investment services.
Story image
NetApp launches Spot PC, a new Desktop-as-a-Service solution
This is a new managed cloud DaaS solution with security, automation, observability and optimisation capabilities, designed for the needs of today.
Story image
APAC organisations fail to disclose ransomware breaches
85% of organisations in APAC were breached by ransomware at least once in the past five years, but only 28% publicly disclosed the incident.
Story image
Boost Mobile
Boost Mobile now makes up over 7% of Aussie prepaid market
Boost Mobile has doubled its market share over the past four years and now has more than 7% of Australia's prepaid market, equivalent to over 700,000 people.
Story image
Remote Working
Successful digital transformation in the hybrid work era is about embracing shifting goalposts
As organisations embraced remote working, many discovered they lacked the infrastructure needed to support history’s first global load test of remote work capabilities.
Story image
Australian space tech startup secures SpaceX support
Space Machines Company has secured the support of SpaceX as a launch partner in carrying SMC's Optimus Orbital Transfer Vehicle to space next year.
Story image
Data Center
Preventing downtime costs and damage with Distributed Infrastructure Management
Distributed Infrastructure Management (DIM) can often be a lifeline for many enterprises that work with highly critical ICT infrastructure and power sources.
Story image
Digital Marketing
Similarweb acquires SEO and rank tracking company Rank Ranger
Digital intelligence company Similarweb, which specialises in analysing web traffic, has acquired Rank Ranger, a market leader in SEO and rank tracking.