Experian & GBG expand partnership to boost fraud prevention
Experian and GBG have announced the expansion of their partnership to provide enhanced fraud prevention and identity verification solutions across Australia and New Zealand.
The collaboration aims to combine Experian's data resources with GBG's software platform to deliver identity verification services to a range of industries that include banks, fintech firms, telecommunications providers, utility companies, legal practices, and other organisations that are subject to anti-money laundering regulations, as well as businesses outside the regulated sector seeking to minimise fraud risk.
The integrated offering leverages Experian's data sets and GBG's greenID platform to allow consumers to verify their identity securely, without the need for paperwork, delays, or physical appointments. Businesses using the solution can gain access to real-time fraud alerts and identity theft prevention tools.
Industry application
The identity verification solution is designed to support compliance requirements whilst improving the efficiency of onboarding processes. For consumers, the partnership is expected to enable quicker access to services, such as home loans, mobile phone plans, and Buy Now Pay Later accounts, with the verification process taking only a few seconds. The greenID platform uses multiple stages of verification, checking name, address, and date of birth information in real time through Experian's expanded data pools, which is intended to reduce the risk of identity fraud.
"This is a practical example of our commitment to improving the customer experience," said Mathew Demetriou, Managing Director, Software Solutions A/NZ of Experian. "By partnering with GBG, we're making proven, high-performing technology available to more of our clients—helping them onboard faster and stay one step ahead of fraud."
Research and data
Recent research from Experian's Global Identity and Fraud Report 2024 indicates that 71% of businesses in EMEA and APAC regions face challenges in keeping up with the rapidly changing nature of fraud. Supporting this, GBG also found that 68% of organisations in Australia and New Zealand reported an increase in fraud cases over the past year, with identity-related fraud identified as a primary concern. Additionally, more than 58% of businesses said identity verification was their biggest challenge, underlining increased demand for real-time solutions in this area.
"Fraud is evolving rapidly, businesses need powerful tools to manage their fraud risk and customer experience, and collaboration is essential to keep consumers and businesses protected" said Carol Chris, General Manager APAC at GBG. "This expanded partnership reflects the trust and alignment between GBG and Experian and demonstrates our shared commitment to deliver innovative, robust, compliant and user-friendly solutions to market. We're proud to help more organisations verify and onboard genuine customers quickly, safely, and confidently."
Background of the partnership
The partnership between Experian and GBG builds on the existing seven-year collaboration between GBG and illion, a relationship strengthened by Experian's recent acquisition and integration of illion in 2024. This extends secure, seamless identity verification capabilities to a broader market and reinforces both companies' commitment to supporting customer-focused solutions and regulatory readiness.
The ongoing partnership is positioned as a step towards delivering secure identity verification processes at scale, aligning with both firms' focus on consumer protection in an evolving digital landscape. The combined platform aims to provide businesses and their customers with confidence and efficiency during identity vetting and onboarding processes.
The development also takes place in a regulatory environment that places increasing emphasis on effective anti-money laundering protocols and fraud detection, especially as digital transactions and remote onboarding become more prevalent.
