IT Brief Australia logo
Technology news for Australia's largest enterprises
Story image

Five winning strategies for VMware in 2019

By Sean Mitchell
Thu 29 Aug 2019
FYI, this story is more than a year old

We look at five critical drivers behind VMware, and its partners' momentum in 2019.

1) HCI is growing fast

Hyper-converged infrastructure (HCI) promised to save organisations money and drive simplification. It has been tremendously successful in recent years, and the trend isn’t going to stop.

In an HCI environment, organisations don’t need to buy expensive storage area network (SAN) appliances, plus much time is saved when configuring, deploying, managing and later replacing servers and storage.

The HCI market is forecast to grow over 30% per annum for the next four years.

VMware is management software that drives most of the advantages of HCI and is partnered with all of the key hardware vendors, including Fujitsu, Hitachi, HPE and Lenovo.

“We are successful with vSAN in the HCI category, because of our partnerships,” says VMware, VP, Products, Storage and Availability, Lee Caswell.

VMware also has over 500,000 vSphere customers but only 20,000 vSAN customers, so a huge opportunity remains for the vendor to cross-sell vSAN to existing customers.

VMware has a unique value proposition in the HCI category and will continue to win customers in 2019.

2) Cloud-like flexibility

Enterprises continue to move more workloads to the public cloud according to almost every source.

Whether customers are moving all of their workloads to the public cloud or just a part, their expectations have forever been changed.

They expect from vendors the same level of simplicity and flexibility as they experience with the public cloud. This is both from a deployment and a billing perspective.

At the same time, automation is seen as key to saving IT departments money and enabling them to focus on higher-impact digital transformation and customer experience projects.

VMware is the software glue that enables this simplicity, flexibility and automation. The vendor is in a unique position, that is nearly unrivalled.

“As an industry, we didn’t realise how difficult it was for customers to move to the public cloud. We have addressed this and are providing customers with a seamless path to any cloud of their choosing,” says VMware, SVP/GM Cloud Platform, Mark Lohmeyer.

They have for several years been focused on a strategy of delivering any application, on any device and on any cloud.

Whether deployed on-premises or in a public cloud, in 2019 more workloads will be virtualised and VMware will continue to win.

3) Redefining cybersecurity

VMware CEO Pat Gelsinger believes that cybersecurity is fundamentally broken. He believes there are too many vendors, too many bolt-on solutions and that they are sitting at the wrong part of an enterprise's datacenter.

In recent days the company announced its intention to acquire Carbon Black.

Carbon Black is a cybersecurity vendor with a focus on the use of artificial intelligence and machine learning.

This complements VMware’s existing work in software firewalls, which in the industry is known as micro segmenting.

“We think of security as a very adjacent move. We want to build in a base level of security across our platform,” says Gelsinger.

VMware is uniquely positioned within an organisations infrastructure at the hypervisor layer. They see this as an opportunity to provide built-in cybersecurity features instead of a bolt-on approach commonly used now.

With the Carbon Black acquisition and it’s unique security position in the datacenter, VMware will win customers in 2019.

4) Their new influencers

Customer and digital experience are driving wholesale change in many enterprises and industries. This is often described as digital transformation.

This, in turn, has driven significant change in IT departments. Customer experience is now a key factor in many IT projects.

As a result, developers have risen in importance inside the IT department.

“Developers have become really important influencers when it comes to IT infrastructure,” says Lohmeyer

VMware has recognised this and is stepping up its engagement with the developer and open source community. A key part of this is its intention to acquire Pivotal, a leading platform, toolset and methodology for software developers.

This builds upon its acquisition of Bitnami, which is a familiar library of packaged applications used by developers.

It has also become a significant contributor to the open source community in several high profile projects.

Over 5 million developers globally now part of a VMware programme, many of which will drive infrastructure decisions in 2019.

5) Kubernetes

There appears to be a significant shift in the way that applications are going to be deployed in the coming years.

Kubernetes and containers are a core part of this change.

Containers are smaller and lower level than VMware’s traditional virtual machines.

Bravely, VMware has bet the farm on this transition with Project Pacific.

Project Pacific will see Kubernetes containers running natively in VMware’s core virtualisation software vSphere.

“Organisations are seeking a partner to meet them where they are today and guide them as they move to modern applications,” says VMware chief operating officer Products and Cloud Services, Raghu Raghuram.

“We’re positioned to help customers succeed along each step of their journey—building their applications with the addition of Pivotal’s developer platform, tools and services; running their applications with the groundbreaking Project Pacific which will transform vSphere into a Kubernetes native platform; and managing their growing Kubernetes footprint across environments from a single control point with VMware Tanzu Mission Control.”

Embracing Kubernetes will reposition VMware and keep it at the heart of IT infrastructure in 2019.

Related stories
Top stories
Story image
LG Electronics
LG Electronics brings on Aussie AV distributor Alloys
LG Electronics Australia Business Solutions has appointed Australian AV distributor Alloys as a new distribution partner.
Story image
Sustainability huge factor for APAC data centre managers
A new report reveals that 85% of data centre managers in APAC believe that sustainability will significantly impact operations and decision making.
Story image
Marketing technologies set to increase revenues - study
Marketing leaders say that investment in new marketing technologies (MarTech) will drive significantly increased revenues.
Story image
Aussie businesses buckle down on digital tech investments
Australian businesses are planning major investments in digital technologies to support ambitious expansion plans.
Story image
What brands can expect from Amazon Prime Day in Australia
Amazon Prime Day is the annual two-day shopping event, kicking off this year from July 12-13 and is the global online shopping platform's biggest sales event. 
Story image
Delinea’s Joseph Carson recognised with OnCon Icon Award
Delinea chief security scientist and advisory CISO Joseph Carson has been recognised as a Top 50 Information Security Professional in the 2022 OnCon Icon Awards.
Story image
Artificial Intelligence
Siemens expands NVIDIA partnership for industrial metaverse
Siemens is expanding its partnership with NVIDIA to enable the industrial metaverse and increase the use of AI-driven digital twin technology.
Story image
Colt launches new SASE Gateway solution with Versa
Colt Technology Services’ customers now have access to an integrated full SASE solution that brings together SD WAN and SSE features.
Story image
How Airwallex helps businesses achieve globalisation success
As markets continue to shift, businesses need to be able to provide the same quality of service for customers regardless of where they are located around the world.
Story image
To win at 5G, telcos must tame their quoting chaos
The catalogs of CSP (communication service providers) market offerings are set to explode as new digital services emerge, powered by B2B2X business models.
Discover the 5 ways your ERP may be letting you down. Is your current system outdated, difficult to manage, and costing you a fortune?
Link image
Digital Transformation
Discover the 5 signs your business is ready for a cloud-based ERP. Is your business being left behind as more of your competitors switch to the cloud?
Link image
Story image
ABI Research
75% of 5G networks to advance to 5G-Advanced by 2030
5G-advanced is set to launch in 2025, and 75% of 5G networks will upgrade by 2030, according to ABI Research. 
Story image
Artificial Intelligence
Decision Inc. partners with to expand offering
Decision Inc. Australia has partnered with to expand its offering to clients in the retail, FMCG, manufacturing, supply chain and logistics sectors.
Story image
Artificial Intelligence
Accenture shares the benefits of supply chain visibility
It's clear that gaining better visibility into the supply chain will help organisations avoid excess costs, inefficiencies, and complexity to ultimately improve their bottom line.
Story image
Four things wholesale distributors need to consider for FY2023
In a post-pandemic world, there are many things for a distribution business to juggle. ERP solutions company Wiise narrows down what companies should focus on.
Supply chain
Discover the 4 critical priorities for wholesale distribution businesses in FY23. Are you worried about how supply chain issues may affect your business in 2023?
Link image
Story image
Examining the future of ransomware threats with Vectra’s CTO
As customers' valuable data move to the cloud, so will ransomware. What is the current landscape and what do we need to know?
Story image
Remote Working
RDP attacks on the rise, Kaspersky experts offer advice
"Given that remote work is here to stay, we urge companies to seriously look into securing their remote and hybrid workforce to protect their data."
Story image
Registrations for the W.Media Sydney Cloud and Datacenter Convention 2022 now open
Are you a C-Level executive looking to enhance your knowledge in the cloud and data center space in order to get the best results for your company?
Story image
Artificial Intelligence
Dynatrace extends automatic release validation capabilities
Dynatrace has extended its platform release validation capabilities to improve user experience at every stage of the software development lifecycle.
Project management
Discover the 4 crucial factors for choosing the right job-costing solution. Is your team struggling to cost jobs and keep projects running on budget?
Link image
Story image
Without trust, your security team is dead in the water
The rise of cyberattacks has increased the need for sound security that works across any type of business, but with any change, buy-in is essential. Airwallex explains why.
Story image
How the metaverse will change the future of the supply chain
The metaverse is set to significantly change the way we live and work, so what problems can it solve in supply chain management?
WSLHD and PwC’s Consulting Business came together to solve through the challenges of COVID-19. A model of care was developed to the NSW Health Agency for Clinical Innovation guidelines with new technology platforms and an entirely new workforce.
Link image
PwC's Consulting Business and PwC's Indigenous Consulting are proud to play an important role in helping Australian Indigenous Mentoring Experience build IMAGI-NATION, a free online university for marginalised communities around the world.
Link image
Story image
Data Protection
Five signs your business is ready to move to the cloud
Many organisations are thinking about moving to the cloud. But what are the signs you are ready, and what are the reasons to move?
Story image
Tech and data’s role in the changing face of compliance
Accenture's study found that 93% of respondents agree or strongly agree new technologies such as AI and cloud make compliance easier.
Story image
How New South Wales state departments achieved cloud migration success
State departments in New South Wales are heading to the cloud to achieve better workflow solutions, and one company is paving the way for their success.
Story image
Artificial Intelligence
Eight top DevSecOps trends to support IT innovation in 2022
The use of DevSecOps practices is growing, as it is increasingly seen as the best way to produce high-quality and secure code. So what are the current trends?
Story image
The next stage for 5G in thermal materials - IDTechEx
IDTechEx says higher frequency deployments, such as mmWave devices and very different station types such as small cells, present their own technological evolution and, with it, thermal challenges. 
Story image
Document Management
Regaining digital trust and enhancing digitisation in Australian Government agencies
Having a digitised ecosystem of documents, tools and data can help bolster security, improve workflow and ultimately create better services.
Story image
Palo Alto Networks' cloud security platform receives IRAP assessment
"We provide help protect all forms of compute, cloud native services and access to data within public and private sectors."
Story image
EXCLUSIVE: Finding the best data center for your business needs with datacenterHawk
Companies using cloud are consistently looking for the best storage solutions to suit their enterprise needs and often have to go through rather complex processes in order to find the right fit.
Story image
Progress launches latest version of network visibility solution
In Flowmon 12 network solution, Progress has expanded its support for public cloud provider flow log monitoring and launched new features.
Story image
Elders signs five-year agreement with Microsoft to boost innovation
Australian agribusiness Elders has signed a five-year agreement with Microsoft that looks to transform its customer experience, efficiency and sustainability outcomes.
Story image
Jamf introduces new content filtering solution for education providers
Jamf has announced the launch of Jamf Safe Internet, a new offering that looks to deliver a safe online experience to students while offering better management options for admins.
Story image
Four factors to consider when choosing the right job accounting solution
Progressive job-based businesses can achieve success by strengthening their ability to quantify every cost attributable to the delivery of an outcome for a customer.
Story image
Digital Transformation
Munro Footwear Group chooses Boomi to assist with digitisation strategy
Munro Footwear Group (MFG) has selected Boomi to assist with its eCommerce and digital transformation roadmap goals.
Story image
Enterprise Resource Planning / ERP
Five ways your ERP is letting you down and why it's time for a change
Wiise explains while moving to a new system may seem daunting, the truth is that legacy systems could be holding your business back.
Story image
Ericsson and Ciena, Telstra enhance service capacity for Telstra's optical network
Ericsson, Telstra, and Ciena have announced new enhancements to Telstra's Next Generation Optical Network, which will increase the service capacity of Telstra's optical network to 400 GE (Gigabit per Second Ethernet).
Story image
Thales on recruitment hunt for next disruptive innovations
"Recruiting new talent is part of Thales's belief in the power of innovation and technological progress to build a safer, greener and more inclusive world."
Story image
Monitors are an excellent incentive for getting employees back
The pandemic has taught us that hybrid working is a lot easier than we would’ve thought, so how can the office be made to feel as comfortable as home? The answer could be staring you in the face right now.
Story image
ASI Solutions
Western Australia CUA panel picks ASI as preferred supplier
Western Australia's Common User Arrangement (CUA) panel has chosen ASI Solutions as a preferred supplier for device hardware.