Fujifilm Colour Hunt workshops in Sydney after survey

Fujifilm Australia is bringing its Colour Hunt photography workshops to Sydney following company-commissioned research into the colours that appear most often in Australians' camera rolls.

Forest Green, Cobalt Blue and Butter Yellow were the three most photographed shades among those surveyed. Forest Green was named by 49% of respondents and Cobalt Blue by 39%. Butter Yellow followed at 22%, ahead of Merlot Red and Mocha Brown on 19% each, and Fuchsia Pink on 16%.

The findings suggest a shared visual palette among the country's casual photographers and content creators. Fujifilm says 59% of Australians, or about 12 million people, identify with those groups.

Colour trends

The survey was conducted by PureProfile among 1,000 Australians aged 18 and over. Respondents could select up to three colours that had appeared most in their camera roll and social media feeds during the year.

While greens and blues led the rankings, the wider list points to a mix of natural and fashion-led tones in everyday photography. Forest Green's lead may reflect the prominence of parks, gardens and outdoor scenes in Australian image sharing, though the research focused on what people reported seeing in their own images and feeds.

Sydney workshop

The Sydney sessions will begin at the Fujifilm House of Photography before moving into the central business district for guided photo walks. Participants will be loaned Fujifilm cameras and take part in a studio workshop on photographing strong colours using lighting, props, composition and camera settings.

The walks will be led by photographer Henry C, whom Fujifilm describes as known for bold, dramatic colour work. After the outdoor session, participants will return to the venue to print a selected image.

The programme centres on searching for a featured shade across architecture, fashion, cafés, street art and other everyday settings. The format is inspired by the social media Colour Hunt trend, which encourages photographers to seek out and document a single colour in different urban locations.

Fujifilm is also using the workshop to showcase what it describes as its long-standing expertise in colour reproduction. In practical terms, attendees will be shown how camera settings and lighting choices affect the appearance of colour in finished images.

Marketing push

The initiative comes as camera makers and smartphone brands increasingly look for ways to connect hardware with creator culture and social media habits. Rather than focusing only on product specifications, brands have turned to workshops, community events and online trends to encourage more deliberate experimentation with photography.

For Fujifilm, the Colour Hunt format aligns closely with the company's heritage in film and colour imaging. Its House of Photography site in Sydney has become a venue for product demonstrations, classes and community activities aimed at enthusiasts as well as casual users.

The event also reflects how colour has become a recognisable organising theme in digital photography, particularly on Instagram and short-form video platforms, where visual coherence and recurring palettes can shape personal style and audience engagement.

Entrants who post an original Colour Hunt image on Instagram using the nominated tags will be eligible for a prize draw. The top prize is a Fujinon XF35mmF2 R WR Black Lens with a recommended retail price of AUD $699, while three runners-up will each receive an AUD $100 Fujifilm House of Photography gift card.

Places in the Sydney sessions will be limited and allocated on a first come, first served basis, with a waitlist available once capacity is reached. The sessions are scheduled as two guided walks departing from the George Street venue.

The results suggest that, despite the rapid turnover of social media trends, everyday photography in Australia still gravitates towards a relatively narrow set of colours, with green and blue comfortably ahead of more trend-driven tones such as Butter Yellow and Fuchsia Pink.

According to the survey, Forest Green was the top colour for almost half of respondents, while Cobalt Blue was named by nearly two in five, leaving both shades well ahead of the rest of the field.