Instagram Stories

Australian Stories

Instagram stories

Australian businesses embrace social selling, PayPal says

Social platforms now account for 11% of online sales in Australia, with smaller firms driving a rapid shift to direct digital storefronts.

By Sean Mitchell • 3 min read • Last month

Marketing Technologies

Amazon ad revenue surges 62% in Australia, says Pattern

Amazon's ad business is now outpacing major rivals in Australia, as Pattern estimates annual revenue reached USD $392 million in 2025.

By Sean Mitchell • 4 min read • Last month

Data Protection

Australians warned over social media clues aiding scammers

Public profile details are helping criminals guess passwords and impersonate contacts, with 55% of Australians reusing the same password.

By Sofiah Nichole Salivio • 3 min read • Last month

Global Stories

Instagram stories

Personalisation

Clouted raises USD $7 million for AI marketing platform

Consumer and entertainment brands now have a new AI tool as Clouted secured USD $7 million to automate campaign planning, distribution and optimisation.

By Mark Tarre • 4 min read • Today

Customer Experience

Sprinklr social index shows brands lacking relevance

Most brands are posting widely on social media but failing to turn activity into engagement, according to Sprinklr's new index.

By Mark Tarre • 4 min read • Yesterday

Artificial Intelligence

IAS expands Meta content block lists to Threads feed

Advertisers on Threads can now tighten ad placement controls as IAS extends its Meta content block list tool to the feed.

By Sean Mitchell • 3 min read • Yesterday

eCommerce

TubeScience appoints Bielski to lead European push

Pressure is mounting on agencies to prove social video spend drives sales as TubeScience enters the UK and Europe with a new leader.

By Sofiah Nichole Salivio • 3 min read • 2 days ago

Marketing

TCL launches Arsenal giveaway with signed shirt & TV

UK supporters can win a TCL television and a signed Arsenal shirt as the brand taps the club's strong season ahead of the Champions League final.

By Sofiah Nichole Salivio • 3 min read • 2 days ago

Artificial Intelligence

Meta ad revenue set to hit GBP £240 billion in 2026

Investor concern is mounting as WARC says Meta's ad business will fund most of its USD $125 billion to USD $145 billion AI spending.

By Sean Mitchell • 4 min read • Last week

Digital Transformation

Babeltext launches AI creator marketplace Chat2Me.AI

The Sydney company is betting creators can monetise audience demand with paid AI personas across WhatsApp, SMS and web chat.

By Sofiah Nichole Salivio • 4 min read • Last week

Data Protection

eYou opens public app as users distrust social media

Concerns over misinformation and manipulation are creating an opening for eYou, which is now available worldwide on iOS and Android.

By Joseph Gabriel Lagonsin • 3 min read • This month

Customer Experience

Buy reviews searches surge 1,325% as trust worries grow

Shoppers are being urged to scrutinise online sellers after search data showed a sharp rise in queries for bought credibility signals.

By Joseph Gabriel Lagonsin • 5 min read • This month

Storage

Celebrity stalkerware leak exposes private messages online

A misconfigured database left 86,859 images and private chats from a prominent European celebrity’s device open to anyone online.

By Mark Tarre • 4 min read • This month

Software-as-a-Service

team.blue rolls out AI tools across its business brands

Small firms using team.blue brands can now automate bookings, compliance, website building and data analysis through AI tools.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Customer Experience

Amazon, Meta & Microsoft join UCP technical council

Control of AI-led shopping standards is widening as five more firms join the Universal Commerce Protocol body, doubling its council to 10.

By Karen Joy Bacudo • 4 min read • Last month

DevOps

Innovid launches Hypermode for faster social ad execution

Advertisers can now cut social campaign setup time by up to 80% as the new workflow reduces manual checks across five major platforms.

By Sofiah Nichole Salivio • 4 min read • Last month

Digital Transformation

Constant Contact & Canva expand integration for small firms

Small businesses and nonprofits can now skip repeated file transfers by sending Canva designs straight into Constant Contact campaigns at no extra cost.

By Joseph Gabriel Lagonsin • 4 min read • Last month