Getmee AI expands coaching to Yucatán universities

Getmee AI has signed an agreement with Ominio to deploy its AI coaching platform to 21,000 students across 18 public higher education institutions in Yucatán, Mexico, with backing from the state government.

The Australian education technology company will embed English communication, interview preparation and employability coaching into formal university courses across the state network. Students will receive academic credit for completing platform-based activities and assessments.

The agreement extends a year-long pilot involving four public universities and 1,000 students. That trial was used to test and adapt the platform for local use before the broader rollout across Yucatán's public higher education system.

Under the arrangement, Getmee will provide the AI coaching system, while Ominio will oversee local implementation, drawing on its institutional relationships and experience in the Mexican market. The initiative is intended to integrate the platform into enrolled programmes rather than use it as a standalone classroom tool.

Pilot results

The pilot included weekly activities in technical English, pronunciation, communication, interview preparation and soft skills. Feedback from that phase showed a 95% student recommendation rate.

Getmee's mobile-first system delivers personalised learning tasks and feedback through students' phones. The platform assesses learners against the Common European Framework of Reference for Languages and tracks performance in pronunciation, reading, writing, listening and speaking.

Students are assigned activities based on their current English level and progress to further tasks as they improve. The system also includes simulated professional communication and job interview scenarios, with automated feedback after each exercise.

Teaching workload

The platform can take on repetitive practice, assessment and feedback tasks that would otherwise fall to teaching staff. This may allow teachers to spend more time on one-to-one support, mentoring and interventions for students who need extra help.

The Yucatán expansion marks an international step for an Australian education technology business seeking growth through government-backed education programmes overseas. It also highlights the role of local partners in adapting software products to institutional and market requirements beyond their home country.

For Yucatán's public university network, the programme is designed to widen access to structured English and employability training while giving institutions greater visibility into student participation and progress. The model links AI-based coaching directly to assessed coursework, making it part of formal academic delivery rather than an optional support service.

The state-backed deployment spans 18 institutions, making it broader than a single-campus or single-university implementation. The project will test whether a platform developed in Australia can be scaled across a public higher education system in Mexico through a partnership that divides technical development and local delivery responsibilities.

The expansion follows the year-long pilot and the subsequent agreement with Ominio and the Yucatán government.