Story image

Google Cloud transforms the traditional marketing campaign with AI

01 May 18

Marketo announced two new partnerships recently, both aimed at helping clients optimise and ramp up marketing campaigns.

The first is a strategic deal with Tata Consultancy Services (TCS), a global IT and consulting giant that will leverage Marketo’s solutions to help customers transform their marketing campaigns.

Through this partnership, TCS and Marketo will bring to market services built on Marketo’s technology, including helping companies evolve from regionalised marketing operations teams to global demand centers.

Marketo CEO, Steve Lucas says TCS has a long and successful track record of helping businesses succeed in their transformation journeys.

“When combined with our Marketo Engagement Platform, this partnership will help our customers scale from traditional marketing campaigns to impactful enterprise-level engagements, benefiting the organisation along the entire customer journey,” Lucas adds.

The second partnership sees Marketo collaborate with Google Cloud to drive artificial intelligence (AI) innovation in marketing.

Leveraging Google Cloud’s machine learning technology, Marketo is working with Google’s experts to create new offerings that improve the speed, scale and effectiveness of campaigns by enabling marketers to better personalise and segment their audiences.

Lucas also comments on this deal, stating: “Marketo is on a mission to build the world’s broadest and most powerful marketing engagement platform.”

“With Google Cloud, our customers can leverage big data on a world-class cloud platform and deliver faster campaign performance to engage with billions of individuals in the moment, while providing the security that customers demand.”

“Together we are envisioning solutions that will quickly put greater insights in the hands of the marketer, saving them time and energy.”

The Marketo Engagement Platform currently manages nearly half a trillion interactions every year. Aiming to make these interactions even smarter, Marketo is using Google Cloud machine learning to empower marketers to tap into even more of their own data, and interpret insights without the need of data scientists.

Google Cloud CEO Diane Greene adds, “We are thrilled to have Marketo on Google’s Cloud Platform and look forward to better serving both them and their customers with secure real-time engagement as only Google Cloud can do.”

“We are also working with Marketo to bring our machine learning capabilities into the Marketo platform. We anticipate this being a significant and highly valued part of the next stage of their product offering.”

Dimension Data nabs three Cisco partner awards
Cisco announced the awards, including APJ Partner of the Year, at a global awards reception during its annual partner conference.
WatchGuard’s eight (terrifying) 2019 security predictions
The next evolution of ransomware, escalating nation-state attacks, biometric hacking, Wi-Fi protocol security, and Die Hard fiction becomes reality.
Why the adoption of SAP is growing among SMEs
Small and medium scale enterprises are emerging as lucrative end users for SAP.
Exclusive: How the separation of Amazon and AWS could affect the cloud market
"Amazon Web Services is one of the rare companies that can be a market leader but remain ruthlessly innovative and agile."
HPE extends cloud-based AI tool InfoSight to servers
HPE asserts it is a big deal as the system can drive down operating costs, plug disruptive performance gaps, and free up time to allow IT staff to innovate.
Digital Realty opens new AU data centre – and announces another one
On the day that Digital Realty cut the ribbon for its new Sydney data centre, it revealed that it will soon begin developing another one.
A roadmap to AI project success
Five keys preparation tasks, and eight implementation elements to keep in mind when developing and implementing an AI service.
The future of privacy: What comes after VPNs?
"75% of VPN users said they are seeking a better solution for cloud networks."