HCL Technologies (HCL) and Cricket Australia (CA) have announced a multi-year partnership, with HCL being chosen as the Digital Technology Partner of CA.
HCL, a leading global technology company, will help the Australian cricket's governing body provide an elevated and immersive digital experience to cricket fans, players, partners, employees, and volunteers across the country and around the world, through CA's digital offerings.
HCL will implement its Scale Digital methodology to enable Cricket Australia to unite and inspire their cricket community through advanced digital platforms.
Cricket Australia selected HCL Technologies following an extensive search for a trusted digital partner that has proven credentials in enabling digital transformation journey for leading global businesses, enhancing ecosystem orchestration, improving business agility and delivering unique experiences to all users and stakeholders.
Cricket Australia CEO Kevin Roberts says, “Cricket is rapidly evolving here and overseas, and part of that evolution involves advancements in technology and the digital landscape.
“Cricket Australia is connecting with fans and participants through our digital platforms every minute of the day, through the stories and live match data on cricket.com.au right through to participants and community volunteers using our MyCricket platform.
“The usage of these platforms continues to grow significantly, so partnering with a leading global technology provider to harness this growth and help us take advantage of our leading position is a natural next step.
“HCL, as our Official Digital Technology Partner, will help take our digital offerings to the next level and allow us to better connect with and inspire communities through cricket”, Roberts said.
HCL will engineer a digital core ecosystem for Cricket Australia through a composable platform that will be modular, auto-scalable, data-driven and experience-centric, integrating multiple industry standard products and services to enhance the experience for fans and participants.
As the world's leading provider of digital transformation for major professional sports organisations, HCL will manage and elevate CA's suite of digital products that lead the way in Australia for digital consumption, including properties such as the Cricket Australia Live App, cricket.com.au, bigbash.com.au and community cricket applications such as MyCricket and community.cricket.com.au.
The cricket-following community is substantial in Australia, with more than 2 million fans attending cricket matches during the 2018/19 season. Around the world, the sport of cricket has a fan base of over 2.5 billion passionate followers.
Digitally, CA has an online audience exceeding 20 million globally per year and has established and maintained its position as the No.1 sports destination in Australia throughout the summer, achieving a record unique Australian audience of 2.87 million in January 2019 alone.
The HCL partnership is designed to further enhance CA's digital presence and impact.