Incubeta acquires Persuasion Technologies to enhance analytics

International Digital Marketing Partner, Incubeta, has announced its acquisition of Persuasion Technologies, a prominent Google Cloud Platform certified partner that specialises in marketing analytics. This strategic move is aimed at significantly enhancing Incubeta’s capabilities in advanced analytics and cloud technology to improve marketing effectiveness and campaign optimisation.

Founded in 2010, Persuasion Technologies has established itself as a Google Cloud Partner (GCP) in the Asia-Pacific (APAC) region. The company has driven return on investment (ROI) and conducted marketing analytics for over 500 companies, including notable brands such as Wing Tai Group. The company's Google Cloud Partner status highlights technical proficiency, innovation, and quality in the implementation of Google Cloud solutions.

Through the integration of Incubeta and Persuasion Technologies, the merged entity will be able to provide deeper insights into consumer behaviour and campaign performance. This will empower clients to achieve optimised marketing outcomes with greater accuracy and efficiency. Persuasion Technologies also brings its proprietary marketing and customer data warehouse, Datalaksa, which offers advanced data analytics, dashboarding, and marketing automation capabilities to the table.

"We are incredibly proud of our achievements over the past 14 years," said Tzu Ming Chu, Founder and Director of Persuasion Technologies. "Our partnerships and analytics partnership with major cloud platforms, including Google, are a testament to the team’s innovation and expertise, as well as the fantastic work we have done for our clients. Now we start a new journey and are thrilled to join forces with Incubeta so that we can continue driving data-driven growth for businesses in the region."

The combined expertise of Incubeta and Persuasion Technologies is expected to benefit clients significantly. Advanced predictive analytics and real-time data processing capabilities will enable companies to adapt their strategies swiftly and substantially enhance digital campaign results. These capabilities are particularly crucial in the contemporary marketing landscape, where structural changes in privacy and consent management have led marketers to grapple with a loss of campaign signals and relevant insights.

"By harnessing the sophisticated analytics and cloud infrastructures of Persuasion Technologies, we are enhancing our ability to deliver market-leading solutions that drive real business results," stated Jacques van Niekerk, CEO of Incubeta. "This acquisition is timely, as most marketers grapple with a loss of campaign signals and relevant insights due to structural changes in privacy and consent management. For us and our clients, being able to set a new standard in how data and AI informs marketing strategies and decision-making is critical."

The acquisition is particularly significant for clients in the APAC region. "This acquisition is a game-changer for our clients in the APAC region," said Sam Shennan, Managing Director of Incubeta, Australia. "Persuasion Technologies' deep understanding of the local market, combined with their expertise in Google Cloud technology and advanced analytics, perfectly complements our own global capabilities. Together, we're poised to set a new standard for data-driven marketing, empowering brands to unlock unprecedented growth in the face of a rapidly evolving digital landscape."

Upon completion of the acquisition, Persuasion Technologies will be rebranded as Persuasion by Incubeta. It will gain access to Incubeta's full scope of services and solutions, including its Seamless Technology suite, enabling it to offer customers a comprehensive digital marketing package. The merger is seen as a significant step forward for both companies and their clients.