Informatica integrates GenAI to democratise data management

Informatica, a leader in enterprise cloud data management, has revealed new product innovations aimed at making generative AI (GenAI) more accessible across enterprises.

The key highlight of Informatica’s announcements is the integration of GenAI technology into its cloud data management platform, the Intelligent Data Management Cloud (IDMC). This transformation aims to democratise AI-powered data access, putting technology in the hands of every business user and thus ensuring secure and instantaneous access to data insights.

Amit Walia, CEO of Informatica, noted that the successful implementation of GenAI is heavily reliant on effective data management. He highlighted the current complications in the data management market, emphasised by a recent survey where 58% of 600 global Chief Data Officers reported the need for five or more tools to manage their data estates. This fragmented scenario necessitated an integrated approach like Informatica’s CLAIRE solution, introduced over four years ago, which now serves as the backbone for these GenAI integrations.

CLAIRE GPT is now embedded across all layers of IDMC, designed to simplify and accelerate data management. It uses the organisation's metadata system of record, allowing users to interact with their data through a natural language interface. The integration provides several benefits, including improved productivity through automation, faster data-driven decisions with self-service exploration, enhanced data security, and multistep reasoning to handle complex data management tasks.

Barbara Latulippe, Chief Data Officer at Takeda Pharmaceuticals, remarked that integrating trusted data and AI further enhances accessibility and efficiency. This sentiment was echoed by Katie Germano, Director of Healthcare Analytics at SSM Health, who pointed out that CLAIRE GPT could significantly streamline processes by allowing clinical teams to easily access information without requiring IT support.

Informatica also introduced a CLAIRE copilot infused across every bespoke service of IDMC, further supporting natural language capabilities for data integration, quality, and governance recommendations. This feature ensures that business users without technical expertise can find and understand data independently, abstracting the need for SQL knowledge.

The product suite includes tools to support the creation of GenAI applications with low-code or no-code interfaces, facilitating quick development of enterprise-ready applications. Key benefits of this integration include broadening the user base that can create GenAI applications, future-proofing through LLM agnosticism, and accelerating time to market with customisable templates and intuitive interfaces.

Additionally, Informatica announced that IDMC will soon support unstructured data sources such as documents, images, and videos, ensuring comprehensive integration within the metadata system of record. This expansion offers businesses the capability to harness generative AI for a broader range of data types, further driving innovations and efficiencies in data management.

Stewart Bond, Vice President of Data Intelligence and Integration Software at IDC, highlighted the persistent challenges in data management that Informatica has been addressing for three decades. He emphasised that the company's experience, coupled with its AI-integrated product suite, positions Informatica as a valuable partner as enterprises navigate the new technological frontier.